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Look ma, no screen 26 Aug 2013 | 11:39 pm
Google is hard at work preparing for the day when computer screens are no longer needed. Where the symbiotic relationship you share with your keyboard is defunct. Entering the matrix and having an int...
Football, Social Media, and the End of Workplace Productivity 20 Aug 2013 | 02:54 am
Here at eROI, we are a football company, in more ways than one. Desks here are littered with Ducks, Beavers, hats that look like pieces of Cheese, foam fingers, and one really sad Niners fan. When ...
Sharks and Tracking 6 Aug 2013 | 10:17 pm
It started with the grand allegory of sharks in the ocean substituting pixels on and scripts on the screen. You know, the ocean of the internet. Tracking prey, moving to stay alive, those hungry hungr...
Offline Marketing Conversion Tracking Tactics 6 Aug 2013 | 12:02 am
The online world offers us a lot of different ways to track our customers across the digital landscape. We know what the cost of a lead is and when they convert, it’s either profitable or not. Appen...
There’s More to Life than Outdated Metrics 31 Jul 2013 | 12:00 am
For too long, email marketing campaigns have lived and died by two outdated metrics; opens and clicks. Even savvy digital marketers are allowing the success or failure of their email campaigns to be ...
Believing in your work is not a tactic 29 Jul 2013 | 10:59 pm
My bow tie means I know what I’m talking about In the agency world we are constantly pitching people. New clients, existing clients, internal stakeholders, our selves, you get the picture. But pitchi...
Designers + Developers: From Duel to Duo 22 Jul 2013 | 09:28 pm
Here at eROI, our creative team is one—designers (Dezzies) and developers (Devvies) are left to roam in the same (sun-lit) space.* We’re forced to look each other in the eye. We can see each other’s...
Sandwich Adventures 8 Jul 2013 | 10:10 pm
Everyone who knows me, knows I am into lunch big time And as one of the newest members of the eROI Creative team, only one thing excited me more than joining the team—new lunch possibilities. Many ...
Meet Phil Herbert, Newest Member of our Strategy Team 3 Jul 2013 | 01:29 am
We’re happy to announce the latest addition to Team eROI, Phil Herbert. A recent transplant to Portland from the great state of Utah, Phil joined our Strategy Team as a Digital Strategist in June. Fro...
Demographically Challenged 29 Jun 2013 | 01:48 am
Women, 25-54, HHI $75k+ Build an ad campaign. Ready? Go. How can we craft a truly effective messaging strategy, ultimately creating the framework of an entire ad campaign if we know little to nothin...
