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Marketing Management: Incorporating giving into your marketing department or agency 20 Nov 2012 | 01:01 pm
Balancing the benefits of giving back to your community with the realities of business is a challenge that every organization faces. Read further to learn how implementing philanthropy into your compa...
Lead Generation: 23% of marketers consider key pain point an important form field 16 Nov 2012 | 01:01 pm
Key pain points are some of the most important data that can be collected on potential prospects... and understandably also some of the most tricky to collect. Read further to learn more about key pai...
Online Advertising: Retargeting drives 3% to 7% in incremental topline revenue for CafePress 15 Nov 2012 | 01:01 pm
Retargeting ads can follow you around the Web, but every once in a while, one really catches your attention. We reached out to Sumant Sridharan, VP & General Manager, CafePress.com, to get a quick bac...
Inbound Marketing: Content is everything in search and social 13 Nov 2012 | 01:01 pm
Without content, search engines and social networks do not exist. Content is what connects businesses to their audiences. Read on for insights on social, content and real-time marketing from Rob Garne...
Content Marketing: Misstakes arr Bad 9 Nov 2012 | 01:01 pm
Tweet Content marketing is hot right now, but unfortunately won very important stage in the process is often an afterthought, or even overlooked completely. If “won” word in the opening paragraph did...
Email Marketing Research: What information will help you do your job better? 8 Nov 2012 | 01:01 pm
At MarketingSherpa we have discovered that the best way to create tools that serve our audience is by asking them... "What email marketing information would help you do your job better?" Read further ...
Social Media Marketing: Penguin’s Twitter book club nets 14 million impressions for its hashtag 6 Nov 2012 | 01:01 pm
Choosing the right topics and materials for use on a social media platform can have a big impact on the success of your social media marketing efforts. Read on to learn more about how one book publish...
Marketing Career: Crafting an internal performance whitepaper 2 Nov 2012 | 12:01 pm
Tweet An email recently came across my inbox with an interesting attachment, and I’m really looking forward to sharing it with the MarketingSherpa blog audience, because it’s a positive example for so...
Lead Generation: 39% say offline lead gen has somewhat decreased 1 Nov 2012 | 12:01 pm
Offline lead generation is a tactic which has seen a decreases recently as more B2B marketing teams leverage social media to capture leads. Read further to learn more about the analysis of offline lea...
Social Media Marketing: A look at contests from the customer’s perspective 30 Oct 2012 | 12:01 pm
Social media contests and sweepstakes can certainly grow your social communities. But marketers can learn valuable lessons when looking at these promotions from the customer's perspective. Read for a ...
