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"Oh my God, the Butter is So Soft!" -- The Power of Testimonials 21 Aug 2013 | 09:29 pm
I recently came across this article about home energy audits in Canada, and one little line just jumped right off the page: "Now the walls are fine and, oh my God, the butter is so soft..." This wa....
Local Search Ranking Factors 2013 for Home Performance Businesses 21 Aug 2013 | 08:50 pm
Each year, local search expert David Mihm does a huge service to all of us in the local business world a huge favor by compiling a list of the most important factors that affect local search performan...
The Multifamily Opportunity: Are You Taking Advantage? 15 Aug 2013 | 09:45 pm
Multifamily buildings represent a huge market for energy efficiency improvements, and a recent report from ACEEE throws some weight behind the idea that we should be going after it. A few key points: ...
Building Science Summer Camp 2013: The 5th Annual Uncensored Twitterview with Joe Lstiburek 15 Aug 2013 | 09:12 pm
Building Science Summer Camp is one of the coolest events of the year for me, and I'm sure for a lot of other folks in the industry. If you have been fortunate enough to attend one of the annual event...
Two Google Local Updates Worth Paying Attention To 9 Aug 2013 | 12:19 am
If you haven't noticed, we're big proponents of taking advantage of Google Local search to help potential customers find your company and sign up for an energy audit or a home performance upgrade. Goo...
Social Media Quick-Tip: Capitalizing on Twitter Lists 31 Jul 2013 | 10:44 pm
In case you haven't noticed, we've written pretty extensively about why home performance professionals should embrace social media. You don't have to do everything, and you don't have to make it a ful...
Why Your Home Performance Business Should Be on Yelp 25 Jul 2013 | 09:18 pm
Yelp, for the uninitiated, is an online business directory that's hugely popular, and growing, with more than 100 million unique monthly visitors each month, up from about 70 million a year ago (Wikip...
How to Run an Online Contest to Promote your Home Performance Business 24 Jul 2013 | 09:53 pm
An online contest can be a great way to drive traffic to your blog, grow your Facebook or Twitter followers, increase your email subscriber list, get leads, or achieve just about any other goal you're...
The Importance of a Strong Call to Action 16 Jul 2013 | 12:41 am
A Call to Action, or a CTA, is an image or piece of text that encourages readers to do something. It's a critical part of the marketing puzzle, and an essential component of a well-designed website th...
Selling Indoor Air Quality: Visualizing the Problem. 15 Jul 2013 | 11:53 pm
A couple weeks ago we hosted a webinar on the topic of selling indoor air quality. Joining us in the presentation was Troy Tanner (aka the Home Energy Detective), a Virginia energy auditor who had som...
