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One Web Design: The Designer’s Dilemma 31 Jul 2013 | 07:47 pm
One web, under the internet, flexible enough to deliver content for us all. Sounds great, but in two years we’re all going to have the same site. One web. That’s where we live now. It’s obvious, but ...
The Digital Disruption of Healthcare 15 Jul 2013 | 09:22 pm
Over the past decade, many industries have been completely reshaped by digital innovation. Shopping, media consumption, and personal banking are just a few activities that have undergone revolutionary...
Employee Spotlight: Ronda Guimond, Associate Media Director 9 Jul 2013 | 06:54 pm
Meet Ronda Guimond, X-Game enthusiast and Associate Media Director at Enlighten. Ronda began her media career over 15 years ago on the General Motors Pontiac account where she was the media lead on a...
Enlighten Employee Spotlight: Andrew Hainen, Associate Interaction Designer 25 Jun 2013 | 10:05 pm
Meet Andrew Hainen, juggling aficionado and associate interaction designer. He is also a Leo, enjoys Wildberry Pop-Tarts, and you can view his portfolio here. In a sentence, what does your job entai....
Facebook Hashtags: Obstacles for Users and Brands 18 Jun 2013 | 12:58 am
Last week Facebook debuted its anticipated hashtag feature allowing both users and brand pages to leverage hashtags in post updates. Similar to Twitter’s hashtag functionality, …
Digital & “I Do”: How-To Plan A Wedding Using Digital Tools 30 May 2013 | 08:39 pm
If you haven’t heard wedding bells yet this spring, chances are you will soon. It’s wedding season! While couples get hitched all year round, …
Ann Arbor-Based Non-Profit 826michigan Gets Website Makeover Thanks to Digital Agency Enlighten 17 May 2013 | 02:43 am
Ann Arbor-based digital marketing agency Enlighten (www.enlighten.com) recently donated its time and resources to make over the 826michigan (www.826michigan.org) website. The site redesign aimed to …
Enlighten Communications Director Tessa Wegert: Is Code-Switching Eroding Your Personal Brand? 6 May 2013 | 10:52 pm
Humans have a tendency to “code-switch” — to adjust the language we use to communicate based on who we’re talking to, and what we’re talking …
Enlighten Announces Launch of “Digital Yearbook” YearlyMe 22 Apr 2013 | 08:03 pm
ANN ARBOR, MI –Enlighten announced today the launch of YearlyMe (www.yearlyme.com), a digital photo archive website that allows users to upload and share one photo …
Volunteering as a Data Donor: Giving in the Name of Advertising 16 Apr 2013 | 10:50 am
Every week over 50,000 households in the United States share their purchases with the National Consumer Panel. Wielding a special laser scanner, these Americans capture …
