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The Only 4 Website Metrics Worth Tracking 21 Aug 2013 | 05:36 am
When you log into Google Analytics (GA) – which seems to be the standard these days – you’re hit in the face with a jumbled mess of options, buttons, drop-down menus and hundreds of data points. It’s...
Why your marketing plan will fail 31 Jul 2013 | 09:42 pm
It took almost three months to complete the digital marketing plan. Now it’s all laid out, in detail. Everything from objectives and target markets to content strategy and management guidelines. Yet,...
My 7 Days of #DigitalDetox 22 Jul 2013 | 09:00 pm
For most of us, it’s hard to imagine a day without checking Facebook or Twitter, let alone e-mail. To be honest, I have an iPad on my night table and that’s usually the first thing I check in the morn...
Dead Simple Way To Tell Your Brand Story On Facebook 18 Jul 2013 | 07:05 am
Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on...
How to Create a Content Calendar: The Check, Align & Flex Method 4 Jul 2013 | 09:47 am
It’s easy for someone to say you need a content calendar, but how do you build one? As content becomes more and more important (for branding, SEO, thought leadership…), not only do you have to come up...
How to Hire The Right Community Manager – What You Need To Know 17 Jun 2013 | 07:27 am
I often help clients hire community managers to handle their social media and online marketing efforts. You might be in the same boat – moving on from your third cousin’s little brother “who is really...
How to Hire The Right Community Manager – What You Need To Know 17 Jun 2013 | 07:27 am
I often help clients hire community managers to handle their social media and online marketing efforts. You might be in the same boat – moving on from your third cousin’s little brother “who is really...
She is my Why [personal post] 30 May 2013 | 01:04 am
We sat on a park bench overlooking a small lake – slight summer breeze whispering though the trees. By now, she found it hard to walk more then a few minutes, so we would take many rests along the way...
She is my Why [personal post] 30 May 2013 | 01:04 am
We sat on a park bench overlooking a small lake – slight summer breeze whispering though the trees. By now, she found it hard to walk more then a few minutes, so we would take many rests along the way...
The Smart Guide to Content Marketing Strategy 19 Apr 2013 | 01:40 am
Content strategy is to branding as cover is to a book. And yes, people will judge books by their cover and they will judge your brand by the content you produce. Just like your business needs to have ...
