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Why Cultural Stuff Matters 25 Aug 2013 | 11:00 am
Culture speaks to us of our identity, our relationships and our behaviours. It drives and shapes our needs and wants. Yet as researchers, we rarely bother to look into this cultural world: the place w...
Lots of technology and little infrastructure: Research challenges in Fiji 22 Aug 2013 | 11:00 am
A lack of internet access, communications networks and a secure supply of electricity make carrying out a climate change survey in a country like Fiji incredibly challenging. Here Matthias Helferich t...
DIY by Design? 19 Aug 2013 | 11:00 am
In an increasingly visual age, people expect things to be clear, well laid out and intuitive. But much of the material put out by the research industry is unprofessional, unimaginative and out dated. ...
The Big Mobile Lie: The Reality of the Role of Mobile at the Point of Sale 7 Aug 2013 | 01:30 pm
Investment in mobile continues to grow, and it's impact in in-store shopper marketing is being evangelised. But most of he research surrounding it is, at best, misleading, and often a distortion of re...
Research Communities Are Not About Technology! 7 Aug 2013 | 01:04 pm
A research community lives and dies with the engagement of it's users. Here Tom De Ruyck and Niels Schillewaert talks about engagement best practices and argue that tools and technology are second to ...
Model Behaviour 7 Aug 2013 | 01:00 pm
RWC has brought together two of the biggest names in behavioural economics. Here Mark Earls, author of Herd, talks to one of the founders of the discipline George Loewenstein, Herbert A. Simon Profess...
Who Said Research is Boring? 6 Aug 2013 | 02:00 pm
Attention deficit syndrome is a common experience for researchers conducting focus groups. Respondent engagement is a vital aspect in gathering insights. Here Sandeep Dutta in TNS India talks about ho...
Asking the fundamental questions 30 Jul 2013 | 08:09 pm
There is no 'one size fits all' approach to customer experience research. Here Simon Wood talks about the differences in a research brief dependent on the aims of research and strategy of the client c...
A CMO’s guide to a good night’s sleep 23 Jul 2013 | 11:00 am
Dealing with big data, social media, and growing channel and device choices, CMOs are stretched. To better prepare for the future—to get a better night’s sleep—CMOs need to deliver value to empowered ...
Tall Tales: The strength of storytelling 22 Jul 2013 | 02:54 pm
Storytelling in business is becoming an important skill. Robert Heeg looks at how organisations can acquire storytelling expertise and what a good story looks like.
