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Where Entrepreneurship is Easy 1 Feb 2011 | 08:06 am
The US seems to be steaming ahead in its drive to out-startup and innovate the rest of the world. Consider, the qualities an entrepreneur must show, as Mark Suster well describes : Not very status-or...
Widget Media 9 Jan 2010 | 05:28 am
After a year of extensive development, Enclick has launched the following information services for social networks, blogs and individual web sites. openweather.com - weather widget fx-rate.net - for...
2009 the Year of Online Brand Marketing 15 Apr 2008 | 02:57 am
The UK spent €3500 in online advertising during 2007, according to a recent study by PricewaterhouseCoorpers and the World Advertising Research Centre (WARC). Online advertising grew 38% during 2007, ...
Executives Don't Make Good Entrepreneurs 11 Mar 2008 | 01:31 am
A Harvard Business Review article identifies four deficiencies of corporate executives when working in startup and small business environments. The four deficiencies are in fact great qualities for Ex...
Advertising Market Disruption According to IBM 30 Jan 2008 | 03:07 am
You expect a scrappy insurgent startup to talk Disruption. Hearing IBM talking "disruption" is, however, much more amusing. IBM's last report on the media sector is entitled The End of Advertising as ...
Ad "receptivity" High for Online Video Advertising 5 Jan 2008 | 01:26 am
Brand marketing has different metrics to online sales marketing. Brand recall and engagement measure the first, sales conversion rates measure the second. New web2.0 web sites, social networks and vid...
First Year Anniversary for tu.tv 21 Dec 2007 | 03:53 am
Exactly one year ago, the tu.tv team spent a white night launching their baby. And as one of the proud parents, I insist on showing you a video of Jon Elosegui and his team installing the first tu.tv ...
Hollywood Writers: More Creative Class Disruption 12 Dec 2007 | 06:50 am
The trend continues; managers-administrators are being squeezed out of the value chain by the "talent", the creative class. Sports agents no longer make more money than their sportsmen, as was prevale...
UK to Spend €20 billion Online This Christmas 1 Dec 2007 | 03:24 am
"Ces anglais sont fous" is the comment from one of my partners on seeing the research by Forrester- "these englishmen are mad". The stupendous figure comes to £333 or €500 spent online per capita in t...
tu.tv launches in video advertising 9 Nov 2007 | 06:20 am
Even mighty Google needs to pay bandwidth fees and is moving to offer marketing agencies a platform to advertise on youtube videos. Tu.tv has been the first to offer in video adverts to its advertisin...
