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ExceedTV Episode 7 – What’s New in Google Analytics? 14 Jan 2013 | 02:53 am
This week on ExceedTV your hosts Jason Greenwood & Lance O’Grady are back, and this week are talking about what’s new in Google Analytics. Over the last 6 months there have been many changes to Google...
Are you leaving your doors open to online competition? 11 Dec 2012 | 05:34 am
New Zealand is 9th in the world for internet usage, which is well ahead of the UK at 15th, Australia at 21st and the USA running along in 23rd position. Sounds good right? And it is good, but accordi...
Online Marketing Strategies will also boost Offline Sales 6 Nov 2012 | 06:54 am
Many businesses today are still grappling with the proportion of media spend they need to make online versus the traditional ageing channels. Along with unsubstantiated doubts about how effective a go...
Strategic Web Investment 11 Oct 2012 | 03:39 am
What does this mean? Many businesses ignore the ongoing costs of maintaining and growing their website. They do this at their peril. Capex is usually an easier sell to management than Opex costs bec...
Google Tag Manager is here at last 4 Oct 2012 | 02:59 am
If there is one thing us online folk like to do, it’s add javascript code to our websites. Remarketing, Adwords, Analytics, Website Optimiser, Clicktale, Facebook. These are just a few tools you might...
The Importance of Secondary Goals in Google Analytics 18 Sep 2012 | 10:26 am
Something we tell all clients is the importance of tracking secondary goals in Google Analytics. Although any eCommerce website’s main goal is going to be sales, it’s important to consider what else b...
The Rapid Rise Of Mobile And The Site vs. App Dilemma 27 Aug 2012 | 11:42 am
It seems like the only topic clients want to talk about today is mobile. This is for good reason. Mobile device sales are skyrocketing globally and website visitors expect to have a great online exper...
Google Remarketing: Now with the power of Google Analytics 31 Jul 2012 | 06:29 am
Google have recently announced a change in the way businesses will be able to remarket to potential customers. Finally you’ll be able to create remarketing lists in Google Analytics without the need t...
Ready > Set > Launch – The Extreme Opportunity A New Website Build Presents 26 Jul 2012 | 10:37 am
Building a new website? Rebuilding/rebranding an old one? Don’t miss out on this chance to make the most of your investment! A launch strategy is critical to ensuring that you maximise the impact of y...
Google Remarketing: An Untapped Tool 6 Jul 2012 | 07:43 am
Google Remarketing has been around for some time. Up until a few months ago it was terrible. Unusable. Unwieldy. Complicated. Then Google updated their display network settings and made it a lot easie...
