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Boatersland sets sail with Exclusive Concepts and Google AdWords 13 Jun 2013 | 10:36 pm
Boatersland is a leading online retailer of boating equipment and marine electronics based in Solon, OH. Established in 2003, Boatersland has traditionally used Google AdWords to drive website traffic...
Assessing the AdWords Campaign Upgrade Center 24 May 2013 | 07:42 pm
Every single AdWords campaign in every unique AdWords account needs to be upgraded to Enhanced Campaigns by July 22nd or Google will make the migration for you. Over the past few months, we’ve been up...
Counting down the days until IRCE 2013! 20 May 2013 | 07:18 pm
Are you ready for IRCE 2013? Over 9,500 retail and marketing executives are expected to convene in Chicago for one of the fastest growing trade shows within the industry. Exclusive Concepts is proud t...
Do you oppose the Internet Sales Tax? 17 May 2013 | 08:29 pm
Earlier this month the Senate passed the “Marketplace Fairness Act,” formerly known as the “Mainstreet Fairness Act.” The law, as written, would require online retailers with annual revenue above $1 ...
Deciding which inbound marketing channels to prioritize 9 May 2013 | 05:49 pm
Each week imaginary CEO Adam receives dozens of sales calls and emails that promise to bring more qualified traffic to his online store. These advertising pitches focus on a wide range of channels inc...
The Anatomy of a Great Google Shopping Campaign 1 May 2013 | 09:22 pm
We’ve previously discussed several ways merchants can achieve amazing results with Google Shopping (PLAs), but we haven’t delved into the optimal account setup. The truth is that there are many ideas ...
Case Study: Online Pharmaceutical Company Sees 702% ROI from Google Shopping. 10 Apr 2013 | 10:40 pm
Client: The Online Drug Store Service: Google Shopping Annual Revenue: $2 million Platform: Volusion Snapshot The Online Drug Store decided to make an innovative change in their PPC management by addi...
Benchmarking conversion rates against other online retailers 8 Apr 2013 | 10:08 pm
We hear questions like these all the time… Is my conversion rate “good”? What’s a good conversion rate for an online retailer? What should my conversion rate be? Now, thanks to the analytics we’ve bak...
Migrate To Enhanced Campaigns with Care 4 Apr 2013 | 06:30 pm
By the end of June of this year, all legacy PPC campaigns will need to be migrated to Enhanced Campaigns. At Exclusive Concepts, we have already begun the process of migrating our clients’ accounts. A...
Google Shopping 101 eBook Chapter 1 1 Apr 2013 | 09:17 pm
Ever since Google announced that its Shopping service was switching from a free to paid model, “Google Shopping” has been on the lips of every marketer and e-commerce merchant. It’s an existing servic...
