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Writing for Keeps: Simple Tips for Writing Effective SEO Content 4 Dec 2012 | 02:36 am
Creating content for search engine optimization presents its own set of goals and challenges. Considering the wealth of new content that makes its way online each day, it’s not enough to just master t...
Client Reporting Gets An Overhaul 9 Nov 2012 | 11:55 pm
Today, Falling Up Media launched a new client reporting dashboard. It’s part of our ongoing commitment to improve our client communications. In addition to building a great reporting platform, we hav...
Evolution of a Logo 22 Aug 2012 | 11:09 pm
We’ve all read articles or seen infographics that show the evolution of a logo. A Google image search will bring you hundreds of results. Below you’ll see how Pepsi’s logo has progressed over the year...
Everyday I’m Buffering 16 Jun 2012 | 12:51 am
I moved to Arizona from Ohio in January. There was a lot I didn’t consider before moving: employment, residence, state citizenship, insurance, and a buffet of other issues that come with moving. For t...
Who’s Coming to Your Party? Using Confetti Mapping to Analyze Visitors 18 Apr 2012 | 12:03 pm
In the last post of our Digital Intelligence series we discussed using heat mapping to track visitors. Today we’ll be going over a similar analytics tool from CrazyEgg, confetti mapping. Confetti mapp...
Occupy Colab 11 Apr 2012 | 08:32 am
In recent weeks we’ve seen a lot of activity around the creative campus where the Falling Up offices are located. We’ve had complete strangers walking in and out of the office, sizing up the place lik...
Become a Predator: Using Heat Mapping to Track Your Visitors 21 Mar 2012 | 11:10 am
Welcome to our Digital Intelligence series. Over the next few weeks we’ll be giving you an inside look into the world of web analytics. Today we’ll be sharing one of our favorite analytic tools: heat ...
The Most Pinteresting Guide to Posts About Pinterest 8 Mar 2012 | 11:47 am
You’ve heard about Pinterest. Your friends and coworkers have been pining over Pinterest for months, and you’ve decided that it’s time to learn what this Pinterest website is all about before you’re ...
Word Camp Phoenix 2012 Recap 29 Feb 2012 | 06:31 am
This weekend the Falling Up Media team invaded WordCamp Phoenix (or as some of us call it, #wcphx). We came to learn and share, and came prepared: arming ourselves with smart phones, laptops, and a vi...
404 Page Best Practices For SEO 26 Jan 2012 | 05:22 pm
What comes to mind when you come across a dull 404 page? WTF comes to my mind, which more than likely leads to a click on the good ole’ back button! A 404 error basically tells you that you were able...
