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Podcast: Financial adviser embraced content marketing 18 Aug 2013 | 02:08 am
Financial advisor Charles Badenach has fully embraced the concept of content marketing and in this podcast he shares his learnings. As a director and employee of Shadforths, a large financial group l...
Podcast: Speaking gigs, trade shows, key messages and more 11 Aug 2013 | 02:08 am
In this podcast, Andrew Griffiths and Tim Reid share some marketing tips including how to get speaking gigs. In this episode of Small Business, Big Marketing podcast, hear about the value of trade sh...
Podcast: How Matthew Michalewicz founded and sold a software company 4 Aug 2013 | 02:08 am
In 2005, Matthew co-founded SolveIT Software, an Australian software company, which he grew from zero to more than 150 employees in seven years, before selling the business for plenty! This is one of...
Podcast: The importance of a copywriter 28 Jul 2013 | 02:07 am
Mick Collis talks to Tim Reid about how came to represent Australia in Sudoku. Plus he shares some great insights in to the importance of copywriting for small business. Mick Colliss is an author, wr...
Podcast: Jim Penman talks branding, customer service and marketing 22 Jul 2013 | 06:07 am
Jim Penman reveals how and why Jim’s Mowing came about and how he built it in to the second biggest franchise group in Australia today. Jim Penman started Jim’s Mowing (the first franchise of the Jim...
Podcast: How to get clear on your editorial mission 14 Jul 2013 | 02:07 am
Joe Pullizi, head of the Content Marketing Institute, and Tim Reid explain how to launch your content marketing strategy by getting clear on your editorial mission. Content marketing is the new marke...
Podcast: How to create marketing to attract amazing staff 7 Jul 2013 | 02:07 am
Tristan White, the founder and CEO of The Physio Co, explains exactly how he attracts and retains great staff. Tristan White is the founder and CEO of The Physio Co, which in 2012 was named the eig...
Podcast: RedBalloon’s Naomi Simson talks happiness 30 Jun 2013 | 02:06 am
Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online experience retailer RedBalloon in 2001. Since then Re...
Podcast: A behind-the-scenes look at marketing The Voice 23 Jun 2013 | 02:06 am
Adrian Swift takes us behind-the-scenes of how The Voice is marketed, what they learnt from last year’s success, what messages work best and how they’re using social media to seriously engage with the...
Podcast: How to enter a crowded market place 16 Jun 2013 | 02:06 am
Hear how Daniel Flynn, founder of Melbourned-based Thankyou Water, successfully enter the already crowded bottled water market. Four years ago, Daniel Flynn had a big idea. Some would say an epiphany...
