Formdigital - formdigital.co.uk - Form Digital Consulting Ltd | London | Adam Cranfield
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Could ‘Facebook Things’ be the biggest innovation of all? 23 Sep 2011 | 09:22 am
This evening I watched Mark Zuckerberg at Facebook’s F8 conference talk through all the cool new stuff, from the new timeline, that displays the highlights of your life since birth, to the media app i...
It isn’t true that 82% of TV ads generate negative ROI. And what would this mean for social media ROI anyway? 3 Sep 2011 | 09:19 pm
A post by Joanna Stratmann, head of marketing at social media agency FreshNetworks, caught my attention this morning. The post is titled ‘If 82% of TV ads generate negative ROI, why are we obsessed wi...
A short story, translated into social media 5 May 2011 | 02:23 am
Two versions of the same story… English language version Lucy gave Matt a call. ‘Hey, do you fancy coming out with Ed and me for a drink?’ she asked. ‘Yeah, how about the Dog and Duck?’ Matt said. H...
Mind the perception gap: the real reasons people follow brands in social media 11 Apr 2011 | 10:58 pm
Do you know why people engage with brands in social media? Are you sure? IBM conducted a study of 1,000 consumers worldwide and also 350 brand executives. They asked the consumers why they chose to ...
Teens don’t ‘like’ brands on Facebook? Yeah, right. 10 Mar 2011 | 01:13 am
Just a quick post, this, in response to new Forrester research saying that only 6% of teens want to be friends with a brand on Facebook. Leaving aside the fact that it isn’t called ‘friending’ anymore...
How do the Fortune 100 use social media? 18 Feb 2011 | 01:54 am
This is a good overview of how big corporates are using social media in 2011: Burson-Marsteller 2011 Global Social Media Check-up View more presentations from Burson-Marsteller.
Was it Twitter wot won it for the revolutionaries? 16 Feb 2011 | 01:43 am
How significant was the role of Twitter and other social networks in the Tunisian and Egyptian revolutions? While shiny-new-thing evangelists would love to add “revolutionary” to their list of social...
Leaked! AOL’s content strategy 3 Feb 2011 | 11:26 pm
AOL’s masterplan to become the king of web content is now a hot piece of shareable content itself. Titled The AOL Way: Content, Product, Media Engineering, and Revenue Management, the leaked strategy...
Facebook decides word of mouth should come at a price 25 Jan 2011 | 11:06 pm
Should brands be able to pay to influence what information we see from our Facebook friends? I’m just getting my head around the latest money-making scheme from Facebook. As described by Mashable, Fa...
Taking the social media mickey 31 Dec 2010 | 02:38 am
Working in the field of social media necessitates a high level of awareness that people who don’t spend their every waking moment tweeting on their iPhone may detect a whiff of bullshit whenever you o...
