Futurefundraisingnow - futurefundraisingnow.com - Future Fundraising Now
General Information:
Latest News:
Book review: Global Fundraising 26 Aug 2013 | 06:52 pm
Global Fundraising: How the World is Changing the Rules of Philanthropy by Penelope Cagney, Bernard Ross What would US fundraisers do without discounted nonprofit postage? You can find out by looking...
Why does everyone think they're a writer? 22 Aug 2013 | 06:55 pm
by guest blogger Charlie Hulme (@charlieartful) Creative Director at Pell & Bales, specialist storyteller, proud fundraiser. Too many cooks spoil the broth, but at least they're cooks. What would it ...
How to keep new donors 21 Aug 2013 | 07:42 pm
The first days after a first-time donor gives are critical. What you do then can help them stay with you for the long term -- or drop off your list leaving nothing but negative net revenue. The Bloom...
Why unsubscribes aren't the end of the world 20 Aug 2013 | 07:14 pm
Whenever you send emails to your supporters, you inevitably get unsubscribes. Unless the number is overwhelming, these may not be so bad. Here's why, from Copyblogger, at 3 Reasons You Shouldn't Sweat...
Podcast: 5 game-changing pieces of advice for fundraisers 19 Aug 2013 | 07:06 pm
Five quick, easy-to-understand, easy-to-implement pieces of advice that have transformed our work over the years: Donors fund outcomes, not processes. If you like it, it probably won't work. There ...
Don't blame the economy for faltering fundraising 15 Aug 2013 | 07:34 pm
What's your excuse? A lot of nonprofits are blaming the economy for their fundraising pain. As this post from Civil Society notes, that's not always the case: Charities can't blame 'economic climate...
How to win over your anti-fundraising boss 14 Aug 2013 | 07:42 pm
If your organization has a CEO who doesn't care for fundraising, you're in trouble. You face declining revenue that will outlast your CEO's no-doubt limited tenure. It's hard to change the mind of th...
Direct response testing that makes you dumb 13 Aug 2013 | 06:52 pm
Yesterday, we talked about the importance of a clear hypothesis when you do direct-response testing. Today I'll show you how a lack of clarity can trip you up. Early in my career, I had a client that...
How to learn from direct-response testing 12 Aug 2013 | 07:51 pm
It's so cool that when we use measurable direct-response media like direct mail and email we can test. We don't have to take anybody's word for it about what works and doesn't. But not all tests teac...
There's one secret to getting fundraising right 8 Aug 2013 | 07:15 pm
From the Planned Giving Blogger, a succinct and entirely useful piece of fundraising advice: Want to improve your planned giving marketing without spending a dime more? Make it about the donor. A Ro...
