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When does localization become capitulation? 16 Aug 2013 | 03:47 am
I begin this post with a question because I don’t have an answer. A book making news these days is The Collaboration: Hollywood’s Pact with Hitler . It’s about Hollywood’s active self-censorship to a...
Questions to ask before entering an emerging market 9 Aug 2013 | 08:20 pm
Here’s my latest post for client Pitney Bowes: For companies in search of global growth, emerging markets are hard to resist. But like the California gold fields of the 1850s, the promise of riches d...
Apple opens online store for Russia (and a call for improving the global gateway) 3 Aug 2013 | 12:47 am
Not exactly breaking news, but Apple Store is now live in Russia. I love the art they used for the launch: The global gateway that Apple uses for its online stores is a subset of the gateway it uses...
Autodesk improves its global gateway 2 Aug 2013 | 08:19 pm
A web redesign provide an excellent window of opportunity to improve a company’s global gateway. Autodesk recently launched a new logo and web design and, along the way, also improved its gateway. S...
Pricing for good luck in Asia 25 Jul 2013 | 12:40 am
I’ve written an article for client Pitney Bowes on pricing strategies in Asia. Here, for example, is how the iPad mini is priced in China: All those 8s are no coincidence. Find out why here.
The Dutch love .nl 23 Jul 2013 | 08:36 pm
Country codes (ccTLDs) provide local and regional “front doors” to websites. They also can be used as local brand extensions, as shown here with Amazon: Not surprisingly, country code registries are...
On creating your own Web Globalization Report Card 15 Jul 2013 | 10:09 pm
I first published the Web Globalization Report Card about 10 years ago. Since then, a number of companies have developed their own internal Report Cards (and I’ve assisted with several). Adobe, in t...
Taking the Great American Pastime Global 11 Jul 2013 | 11:02 pm
I was raised a Cardinals fan. But I don’t live in St. Louis anymore so I must follow the team virtually. Fortunately there’s the MLB mobile app. Now I can listen to the games — and Mike Shannon — in...
Join me at Brand2Global in London, Sept. 16-18 27 Jun 2013 | 08:46 pm
I’m pleased to be participating in the new Brand2Global Conference in London on Sept. 16-18. This is a unique event, focused on global marketing, branding, and expanding market share. I’ll be teachi...
Chevrolet wants a consistent global brand — hopefully a consistent website will follow 25 Jun 2013 | 03:46 am
Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to operate...
