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Do NOT sit down when shopping online 27 Aug 2013 | 01:43 pm
Look at the date; it is not April 1st. So, when I say that you should only buy things online when you are standing up, I am being serious. Honest. Standing up requires more of your sense of balance t...
Make it really hard for people to get links 26 Aug 2013 | 01:51 pm
Links. Love them or loathe them, they are the lifeblood of the Internet. Indeed, we expect them to be there so that we can connect to new information, additional services and exciting websites. In fac...
Facebook marketing is worse than old-fashioned mail 23 Aug 2013 | 03:45 pm
Facebook is THE place to go to ensure people know about your business. Or at least that’s the hype. There are dozens of “Facebook Marketing Gurus” around and plenty of experts on tap to get you to sel...
Internet leaders show they have stopped thinking 22 Aug 2013 | 03:21 pm
Mark Zuckerberg, the creator of Facebook, is credited as being a “really smart kid”. His success with Facebook has meant that he has received adulation from his fans and other people in the industry a...
Free products are more valuable than discounts 21 Aug 2013 | 10:07 pm
The Vodafone advertising campaign which has been running for the past year or so in the UK really, really annoys me. It is based on two cartoon bees talking to each other about Vodafone’s “freebees”. ...
Google failure shows how dependent you are 20 Aug 2013 | 11:44 am
Google suffered a five minute breakdown of its entire systems last Friday. Everything went black – from the Google search engine itself, to Gmail, Google+. Google Apps and Blogger, as well as every ot...
Email marketing depends on your brand image 19 Aug 2013 | 01:22 pm
If I were to send you an email but you had never heard of me, then it is almost certain you would delete it. Even if you didn’t delete it, you wouldn’t rush to open it. When you look at email behaviou...
Big business fails the Internet test 16 Aug 2013 | 08:26 pm
Major brands had better watch out. They are going to make their customers angry and that does not bode well. Indeed, big business is losing control to its customers. Take the American store Macy’s for...
Facebook is bad for you – yet more evidence 15 Aug 2013 | 02:24 pm
Facebook has been getting a bad press lately. Indeed, the more that Facebook is researched, the darker the picture that is emerging. For instance, here are just a couple of the articles that I have w...
Make sure emails are mobile friendly 14 Aug 2013 | 04:44 pm
Reading emails and acting on them is now primarily a mobile activity. Indeed, according to a recent study by Constant Contact, 52% of people now use their smartphone as their MAIN email device. Gone ...
