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Your Company’s Social Network: How Do You Know If It’s Worth It 3 Oct 2011 | 11:56 pm
Much like the corporate land grab for a website in the mid 1990’s, the late 2000’s saw a similar land grab around setting up online social networks. Both were created initially “because everyone else...
Journalism & Good Content are Finally Converging 14 Sep 2011 | 04:27 am
Remember the London Bombings in 2005? For me, that was the point that distinguished the value in citizens and journalists collaborating to bring stories public. At the time the best content available...
Fear and Loathing in Content Creation 31 Aug 2011 | 02:09 am
Content is moving through a maturity of sorts within the enterprise. Talking with a few colleagues some noticed that companies were putting out more content, some noticed that some companies placed l...
Can a Personal Brand Coexist Within a Corporate Ecosystem 10 Aug 2011 | 04:40 am
Photo Credit: Barry Libert/John Spector - WeAreSmarter.org Companies are in an interesting position. Customers are demanding new forms of interactions through social tools, mobile, online and servic...
Trolls or Contrarians? The Food Chain of Social Media 3 Aug 2011 | 04:06 am
We all have people who love us and what we do and we all have people who have different opinions of what we are and what we do. Companies and Brands are no different. If you have customers, you lik...
Welcome to the Big Data Era, How do Marketers Cope? 27 Jul 2011 | 02:54 am
You may have heard a term being thrown around referring to the significant amount of data that is being produced most often called “Big Data”. Here is a loose excerpt from the recent Future of Digita...
Develop Your Social Business 20 Jul 2011 | 03:12 am
As the practice of social media continues to grow, companies are striving to evolve their operations and incorporate social media on their journey toward becoming a social business. Just what is a so...
Building Relationships: Choose Your Social Network Wisely 22 Jun 2011 | 02:20 am
Today’s world is fast-paced, uncertain and becoming even more demanding. This goes for businesses certainly but also for individuals. Consumers’ lives are packed with real-world complexities and mor...
Love All Your Children The Same: Managing Multiple Social Brands 15 Jun 2011 | 03:46 am
Managing one of anything is difficult enough especially in social media. Now though, you have to manage many social presences, monitor off-board media conversations and map it all back to meeting bus...
Social Business 1 Jun 2011 | 01:38 am
The business of social media and how social media can influence and advance business is what we are all about. Once you are able to use social media to influence and grow your business, then you beco...
