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Mobile SEO vs. Desktop SEO – What is the difference? and how can you improve rankings? 7 Mar 2013 | 12:59 pm
The proportion of search traffic from mobile devices grew ever larger during 2012, peaking at 46% on Christmas Day for some retailers. And Google probably isn’t alone in predicting that mobile search...
Is Social Media Investment worth it? TD Bank bets on Google+ 20 Feb 2013 | 12:59 pm
Is Social Media Investment worth it? TD Bank bets on Google+ For all of the time and money companies are investing in social media, marketers continue to grapple with basic questions about ROI. Is th...
How Price Comparison sites are dominating paid and organic search in the financial sector 19 Feb 2013 | 09:19 pm
Price comparison sites are renowned for having some of the most high profile, and downright irritating, marketing campaigns. And a new report from Epiphany shows that this visibility is mirrored onli...
Ice Clear Media Launch brand new Facebook Page! 22 Jun 2012 | 08:35 pm
Ice Clear Media Launch brand new Facebook Page! Happy Friday Digital Marketing World! It’s Official the team at Ice Clear Media have been working very hard over the last few hours and are proud t...
Top 10 Link Building Tools – Must Have SEO Tool Kit 20 Mar 2012 | 08:03 pm
We recently gathered up a list of all the link building tools and resources we turn to daily across the company at Ice Clear Media. In the “TAGFEE” spirit of generosity, we thought it might be useful ...
More Google Algorithm Changes on the way… 20 Mar 2012 | 03:09 am
More Google Algorithm Changes on the way… It sounds like Google’s algorithm is going to change again, and while I don’t believe in chasing the algorithm, I do find the impacts on our industry interes...
Google’s Search Suggest – What you need to know… 19 Mar 2012 | 08:03 pm
Google’s Search Suggest automatically recommends popular searches as you type your query into the search field. Let’s examine how Google determines these results and what factors go into influencing t...
SEO Branding and Inbound Marketing 17 Mar 2012 | 04:38 am
SEO Branding and Inbound Marketing The web marketing community, and specifically many folks in the search field have recently been engaging in lots of conversations about the industry’s nomenclature....
SEO Site Migration Guidelines: A to Z Guide 2 Mar 2012 | 11:00 pm
SEO Site Migration Guidelines: A Comprehensive Guide Site migrations occur now and again for a various reasons but arguably are one of those areas many SEOs and website owners alike do not feel very ...
Footer Link Optimization for Search Engines and User Experience 3 Feb 2012 | 07:49 am
Site after site that I visit lately has been showing a tendency for using footer links to run their internal SEO link structure and anchor text optimization. While this practice in years past held val...