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Social You Should Know: +1s and Search Success? Not So. 25 Aug 2013 | 08:06 pm
One of the most respected figures in SEO said that Facebook shares and Google +1s impact search rankings more than almost any other factor. An even bigger authority said “not true,” in this week's Soc...
Brands That Are Rocking It On Instagram – And What You Can Learn From Them 23 Aug 2013 | 10:51 pm
Nitrogram 50, an Instagram engagement and analytics platform, tracks the top 50 most popular brands on Instagram in real time. Brands that consistently rank here and are consistently named in many soc...
How a Kidney Transplant Can Make You a Better Social Media Marketer 22 Aug 2013 | 06:39 pm
If you were hoping to read about some controversial surgery that could enhance your tweeting abilities, I'm afraid you'll be disappointed. However, what you will find is something much, much better. ...
Mobile Fan Acquisition Programs: Issues and Workarounds 21 Aug 2013 | 08:34 pm
There are still plenty of brands that have "get more fans" as a primary goal for a social media program. If you have ever created fan-gated programs, either for tabs on Facebook or as stand-alone micr...
3 Reasons Facebook will Lose Brands and Revenue From Lack of Mobile Solutions 19 Aug 2013 | 10:42 pm
Lately there have been many articles written about Facebook's "Mobile First" strategy and every time my heart skips a beat because I'm hoping that Facebook has fixed its major social mobile flaws. Unf...
Facebook’s Expensive New Video Ads Debut as Engagement Slows | Social You Should Know 19 Aug 2013 | 06:36 pm
Facebook is looking to add video ads to News Feed just as brand engagement seems to be slowing, and mobile social is beginning to come of age in this week's Social You Should Know. Before we get to t...
Should Brands Focus on +1′s or Google+ Followers? Solving the Google+ Equation 16 Aug 2013 | 11:04 pm
A "+1" used to be a term heard only in reference to a wedding invitation, but Google+ changed all that. Now people can +1 pages, posts, or pictures posted to Google+. The +1 button used to be the only...
Everything You Need to Know About Social Media Marketing You Learned In Kindergarten 15 Aug 2013 | 12:01 am
My sister is a Kindergarten teacher and probably one of the best storytellers I have ever encountered. From a young age I can remember being riveted to the edge of my seat by stories of things that I ...
How Dodge Drives Organic Social Media Marketing Success – Webcast 13 Aug 2013 | 11:43 pm
Free Webcast - August 29 at 1pm EDT Join us for a webcast led by Ignite Social Media Founder & President Jim Tobin and special guest Mark Malmstead, Senior Manager of Media, CRM, and Social Media ...
Kids Are Shareable, Parents Aren’t in Retail Brand Images on Facebook: 12 Aug 2013 | 07:52 pm
In a recent study of Facebook images published by five leading retail brands, we found that brand images on Facebook showing babies and children earn 191% more shares than images of adults and 238% mo...