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Readers of digital newspapers are younger, richer and smarter 16 Dec 2011 | 01:33 am
Quelle: smartbrief-com-iab Consumers of digital-newspaper content are better educated, more affluent and younger than print readers, according to a Puls -More- http://www.smartbrief.com/servlet/rdrc?....
Testing time for metrics standardization plan 16 Dec 2011 | 01:33 am
Quelle: smartbrief-com-iab A broadly based attempt at standardizing online ad metrics enters a six-month testing phase in the first quarter of the new y -More- http://www.smartbrief.com/servlet/rdrc?....
Sun rises on Heineken’s responsible-drinking ad 16 Dec 2011 | 01:33 am
Quelle: smartbrief-com-iab Heineken is encouraging responsible drinking with a campaign with the theme “Sunrise belongs to moderate drinkers.” The Amste -More- http://www.smartbrief.com/servlet/rdrc?....
Clearasil hopes to get on teens’ wish lists 16 Dec 2011 | 01:33 am
Quelle: smartbrief-com-iab Reckitt Benckiser is using guerrilla-marketing tactics and social media to sell Clearasil face-wash dispensers — a $19.99 it -More- http://www.smartbrief.com/servlet/rdrc?u....
Droga5 wins $10M Amstel Light pitch 16 Dec 2011 | 01:33 am
Quelle: smartbrief-com-iab Amstel Light brand has been assigned to agency Droga5 for its “bold creativity and unconventional campaigns.” The shop was tr -More- http://www.smartbrief.com/servlet/rdrc?....
Philips likes O&M’s digital approach 16 Dec 2011 | 01:33 am
Quelle: smartbrief-com-iab Philips has hired Ogilvy & Mather to handle its $500 million global creative account, replacing incumbent DDB. -More- http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2Fst....
With $18M in venture funding, TaskRabbit plans to expand 16 Dec 2011 | 01:33 am
Quelle: smartbrief-com-iab -More- http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D232001DD-3A91-4CEF-9D5C-059ADE71F1DC%26copyid%3D814CEF29-41FB-4B7E-88B8-332F0718CB2A.....
Google acquires restaurant app maker Clever Sense 16 Dec 2011 | 01:33 am
Quelle: smartbrief-com-iab -More- http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D232001DD-3A91-4CEF-9D5C-059ADE71F1DC%26copyid%3DF5F8938B-407E-4763-9A4E-F582224DEFAF.....
Twitter dresses up home page for engagement 16 Dec 2011 | 01:33 am
Quelle: smartbrief-com-iab Twitter has given its home page a facelift in an attempt to attract new users and bring back those now twittering on other pl -More- http://www.smartbrief.com/servlet/rdrc?....
Facebook reportedly plans to launch mobile-ad platform 16 Dec 2011 | 01:33 am
Quelle: smartbrief-com-iab Facebook is expected to launch a mobile-advertising platform by late March, sources said. -More- http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissu....
