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Journalist vs. PR Pros: The Battle Intensifies, Ad Agencies Next 15 Aug 2013 | 06:40 pm
About a year and a half ago, I wrote about a new battle that few people saw coming – the battle over content creation. I was amazed that the post was viewed by 70,000 people. Why? It obviously struck ...
5 Ways Google Just Helped the PR Industry 12 Aug 2013 | 09:59 pm
Google quietly announced some pretty big changes to its search algorithm that could have big implications on the PR industry, especially those that focus on SEO tactics. The key piece of the Google we...
In 2013, PitchEngine Becomes a Brand 6 Aug 2013 | 07:07 pm
When I first released PitchEngine back in 2008, I was sure that I was going to change PR in a single swoop. I soon learned that it would take everything I had to “convince and convert” – as my friend....
“Snow Fall” Shows Content Creators What’s Next 22 Dec 2012 | 02:45 am
Contrary to most of the posts you read from expert and guru types, great content isn’t just about what you say, it’s about how you look. A first impression is everything. Case in point, The New York T...
Listen To My Interview with The Powder Keg of Awesome 16 Nov 2012 | 11:24 pm
If you don’t see the BlogTalk Radio Widget, just click here: http://www.blogtalkradio.com/powderkegofawesome/2012/11/14/powder-keg-of-awesome–episode-58 Listen to internet radio with The Powder Keg of...
Relevant Exposure: Branded Content and PR Distribution Redefined 13 Nov 2012 | 11:08 pm
Disrupting a century-old model isn’t easy. The majority of the Public Relations industry, including the companies that thrive there, are still stuck in cruise control. Just like the advertising indust...
PR is Not a Process 6 Sep 2012 | 09:06 pm
PR is Not a Process If your idea of PR is writing press releases, then you have some catching up to do. The most effective PR pros and agencies are no longer press release generators. If you are a com...
Small Business Owners: Partner Up to Support Your Media Efforts 11 Aug 2012 | 12:59 am
Coopetition with Social Collaboration – A cooperative blog post from Sarah Evans and Jason Kintzler A little coopetition can go a long way. Small businesses have limited resources, and, if you’re a so...
Going Hyperlocal: How PitchEngine Gives Back 1 Aug 2012 | 02:31 am
A few months ago, I made one of those decisions that comes straight from the gut. In this case, it was rooted in experience and motivated by the heart. In December, a few of us at PitchEngine teamed-u...
Death to Formality: The Era of Mobile, Real-time PR and Marketing Begins 11 Jul 2012 | 08:53 pm
Four years ago, when I launched PitchEngine, the world of public relations and marketing was still in the Word doc era. There was simply no way to easily create and publish branded, digital assets. In...
