Jeffbear - jeffbear.com - Jeff Bear
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Do you really need to bother with social media? 14 Jan 2012 | 10:09 am
I was asked on the phone the other day a valid question: should most B2B companies even bother with social media? It is a good question. Isn’t social media mainly for kids (and adults thinking like k...
Why we should boycott The Toronto Star 14 Dec 2011 | 05:06 am
The Toronto Star ‘newspaper’ is written and edited by people that are completely out of touch with reality. They never fail to take an anti-Canadian opinion — all in the guise of lofty liberalism. Th...
What are the 7 steps to PPC success? 11 May 2011 | 09:26 am
If you are using PPC advertising you could be wasting an enormous amount of money. PPC ads can be effective. But only if you follow these seven well defined steps. Be crystal clear about the product...
What is the main difference between business and consumer marketing? 8 May 2011 | 04:33 am
Marketing to businesses or to consumers is different. Ignoring the differences can be costly. What is the most important difference? Business buyers are driven by a specific need of their company and...
Keys to success in your e-mail campaigns 3 Nov 2010 | 10:35 pm
If you want your e-mail campaigns to be effective over the long term you have to provide value and you have to abide by accepted rules of conduct. Be sure to follow these guidelines: Always get perm...
How to evaluate the effectiveness of your e-mail sending practices 23 Oct 2010 | 10:26 am
When you send your e-newsletters and other e-mail promotions you have four primary objectives: Get your e-mail past filters and be delivered Get your message opened Get recipients to click through ...
Why you should always avoid reverse type for your main web content 21 Oct 2010 | 06:06 am
Often I’ll come across a website that was obviously built more to look pretty than to achieve a practical goal. Such sites will be heavy on colours and include large appealing images. And then the bo...
Why you should always test your landing pages 1 Oct 2010 | 10:25 am
If you have developed landing pages for your site and you do not test them to try to improve conversion results then you may be losing a lot of potential business. Regardless of the purpose of your l...
How to double the effectiveness of your PPC ad campaigns 1 Sep 2010 | 12:10 pm
Are you a small manufacturer or distributor that invests in pay-per-click advertising? Perhaps you have ads running on Google Adwords and you spend hundreds of dollars monthly. If you do this and yo...
Five easy steps to optimize your web pages 15 Jul 2010 | 10:16 am
When it comes to SEO (Search Engine Optimization) it is easy to begin to think that the process is a very complicated art. But essentially there is no complex art, just simple common sense about crea...
