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Trying to Brand a Country? Don’t depend on an Adjective to do it. 14 Dec 2010 | 11:24 pm
This is a post the official Korea Tourism Organization had on their Facebook wall recently. If you could pick only ONE word to describe Korea, what would it be?^^ I had read at the beginning of the ...
Superman Returns’ Box Office Mojo: Wimpy. Doesn’t The Man of Steel deserve better? 4 Aug 2010 | 01:09 am
I think that most fans of Superman are in favor of elevating the Superman brand with a new movie, likely in 3-D and iMAX. The original Superman movies originally took off on the big screen to big revi...
Isn’t a BHAG (Big, Hairy, Audacious Goal) with a numerically measurable goal better than a short, simple slogan? 1 Aug 2010 | 08:31 pm
I first posted about BHAGs and BHIs (Big, Hairy, Audacious Goals and Big, Hairy Ideas) regarding the Superman brand. Let me get a little more specific with the BHAGs portion by saying that I think it ...
One Big, Hairy, Audacious Goal and Three Big, Hairy Ideas to Make Superman a Truly Iconic GLOBAL Superhero 30 Jul 2010 | 08:28 pm
BHAG: Big, Hairy, Audacious Goal BHAG: To make Superman the de-facto, number one, iconic superhero throughout the globe, particularly in the G20 and OECD countries, by increasing his presence and vis...
A Brief Brand Analysis of the Superman Brand 28 Jul 2010 | 04:21 pm
Attributes The top three brand attributes of the Superman brand are: Invincible, Idealistic, and Inspirational. The term “invincible” adequately describes Superman’s strength, durability, indestructi...
A Faux Interview about Brand Me 26 Jul 2010 | 02:36 pm
As part of my schooling, I was asked to consider “The Brand Called You” about myself. My first thoughts were posted here, and this is a follow-up, “faux interview” that asked me to consider all kinds ...
Brand “You”: Find out about Me 24 Jul 2010 | 11:03 pm
For one assignment in my class, we were required to read a very interesting article called “The Brand Called You” that was published by Fast Company back in 1997. I find that the things Tom Peters wri...
This is Korea: Mood Board Design for Tourism Promotion 22 Jul 2010 | 05:27 pm
I created this mood board with the specific purpose of thinking about tourism from the perspective of a Western traveler who wants to take a vacation, but has little understanding about Korea. I find ...
The QUALITY Checklist for Finding Great Tourism Photos of Korea (or Any Target Country) 20 Jul 2010 | 05:12 pm
Follow this simple checklist for GREAT tourism photos of KOREA (or any other country). Quality (High) Unique (to Korea – or the country of focus) Action (People are included) Light (Strong Colors/...
Working for Friends and Family: Good Idea, or Terrible Idea? 18 Jul 2010 | 02:16 pm
I always have a tough time saying no to designing for friends and family. It’s really hard to explain these complications to your dear grandmother who simply wants a logo for her newsletter. You could...
