Jfbelisle - jfbelisle.com - Jean-Francois Belisle, M.Sc. - Marketing, Analytics and Entertainment
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The Battle of Web Analytics Solutions in 2013 21 Jan 2013 | 11:50 pm
I’m loudly claiming that 2013 will be a great year for web analytics solutions! Actually, that’s my two cents on this market I’m monitoring on an everyday basis from both a selling and a practical per...
What is Big Data? From Bytes to Petabytes 22 Jun 2012 | 11:16 am
This post is the first of a series of posts related to Big Data, since I thought it was worth going in-depth with this topic. Big Data is a big word, a big buzzword, some might even call it big bullsh...
Escalading New Summits With K3 Media 4 Jun 2012 | 08:36 am
I’ve recently accepted a position as the new Director, Consulting Services at K3 Media. More posts, more online presence, more interactions, I promised it for 2012. I’ve promised it at the beginning ...
Retailer – Real Basket Value in Retailing 11 Jan 2012 | 05:40 pm
Extreme couponing is not only one of these weird shows on TLC, it’s also more and more a way of living for many households. Since January is generally one of the months where households spend less and...
Traveling with Air Miles in 2012 12 Dec 2011 | 06:16 pm
The sentence “I’ll be traveling with Air Miles in 2012″ may have different meanings. However, It will become clearer what it means for me in the next few paragraphs. I know I’ve been relatively absen...
Back to School and Time for Google+ (Google Plus) 1 Sep 2011 | 02:38 pm
Hey kids and University students, it’s time to go back to school and enjoy learning with top notch educators. And if you’re looking for a way to “waste” your time on social media (it may transfer into...
13 Strategic Marketing Thoughts related to Vacations on Route 138 2 Aug 2011 | 02:13 pm
Strategic Marketing thoughts and analytics are the future of business. This first sentence reflects my own opinion and is mainly written for search engines, the rest is not for machines but for you re...
Personal Brand Identity Spillover: The Dominique Strauss-Kahn Case 18 May 2011 | 04:55 am
Product-harm crisis and its associated brand spillover effects is a “relevant and spicy topic” in marketing that I am currently investigating in more depth along with colleague Bob Mackalski (more to ...
An Overview of QR Codes: From Web Analytics Tracking to Advertising to Grandma 1 May 2011 | 09:19 am
During the last year, QR codes have popped up from everywhere around me as well as in most marketing circles in North America. However, for many people, QR codes still remain a mystery. This post is a...
This Blog is 2 Years Old: Changes and Directions for the Next Year 16 Apr 2011 | 03:14 am
This blog is now 2 years old and I’m happily surprised of its evolution during that period. Overall, the blog has reached an average of approximately 2150 visitors per month for the last three months....
