Jimnovo - blog.jimnovo.com - Marketing Productivity Blog
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Marketing Funnel Not Dead,Using Funnel Model for Attribution Is 19 Sep 2012 | 05:08 am
It’s become fashionable to declare the “Marketing Funnel Model” dead. For example, here is a post worth reading on this topic by Rok Hrastnik. There are some very good points in this post on why usi...
Marketing to Focus on Customer. Analytics? 15 Feb 2012 | 03:28 am
It’s been very popular among marketing types to talk about “the customer” but seek metrics for affirmation other than those based on or derived from the customer. Web analysts have followed their lea...
“Missing” Social Media Value 13 Oct 2011 | 01:09 am
I have no doubt there is some value in social beyond what can be measured, as this has been the case for all marketing since it began ;) The problem is this value is often situational, not too mentio...
Defining Behavioral Segments 6 May 2011 | 12:33 am
The following is from the April 2011 Drilling Down Newsletter. Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection? Just ask your question. Also, feel fr...
Increase Profit Using Customer State 6 Apr 2011 | 01:00 am
The following is from the March 2011 Drilling Down Newsletter. Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection? Just ask your question. Also, feel fr...
All Talk, No #Measure 12 Mar 2011 | 07:48 am
Hypocrisy in Web Analytics? Before every eMetrics (I’ll be in San Fran teaching Basecamp, at the Gala, etc.), I try to ask myself, what is the most critical issue facing the web analyst community rig...
But What is an Impression Worth? 9 Mar 2011 | 02:39 am
Seems like coming up with a value for social media has become a cottage industry, for example, $3.60 Facebook Fan Valuation Is Just the Tip of the Iceberg. These values are often derived from what is...
Optimizing for Customer Value 1 Mar 2011 | 03:06 am
The following is from the February 2011 Drilling Down Newsletter. Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection? Just ask your question. Also, feel...
When Does a Visitor Need a Coupon? 18 Dec 2010 | 02:33 am
The following is from the November 2010 Drilling Down Newsletter. Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection? Just ask your question. Also, feel...
Freemium Customer Conversion 10 Nov 2010 | 01:47 am
The following is from the October 2010 Drilling Down Newsletter. Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection? Just ask your question. Also, feel ...
