Kaushik - kaushik.net - Occam's Razor by Avinash Kaushik
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models 12 Aug 2013 | 02:26 pm
There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purcha...
See-Think-Do: A Content, Marketing, Measurement Business Framework 22 Jul 2013 | 02:18 pm
The world does not need a new business framework. I get "About 269,000,000 results (0.25 seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisio...
Two Amazing Bar Charts: % Content Consumption, % Share of Search 1 Jul 2013 | 03:00 pm
Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. al., might be hindering your ability to make some important strategic decisions? Would you bel...
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics 10 Jun 2013 | 02:29 pm
Everyone likes chasing big shiny objects all the time. What's not to like. They are big. They are shiny. :) But a lot of progress in life comes from doing the everyday small things better. A small im...
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics 10 Jun 2013 | 02:29 pm
Everyone likes chasing big shiny objects all the time. What's not to like. They are big. They are shiny. :) But a lot of progress in life comes from doing the everyday small things better. A small imp...
Excellent Analytics Tip #24: Obsess About Real Business Profitability 20 May 2013 | 03:05 pm
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a sim...
Excellent Analytics Tip #24: Obsess About Real Business Profitability 20 May 2013 | 03:05 pm
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simp...
Eight Silly Data Myths Marketing People Believe That Get Them Fired. 29 Apr 2013 | 02:40 pm
It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with s...
Eight Silly Data Things Marketing People Believe That Get Them Fired. 29 Apr 2013 | 02:40 pm
It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with sen...
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act 8 Apr 2013 | 02:17 pm
This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies....
