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Why Good Teachers Makes Us Bad Business Writers 16 Nov 2011 | 06:25 am
Does high school teach us to write in a way that’s counterproductive in the real world? Most high schools teach us to write in a formal, literary style, usually by studying the ‘classics.’ But does t...
8 Ways to Write Case Studies That Get More Business Leads 9 Nov 2011 | 12:41 am
Do you use case studies to influence prospective customers? My guess is that you do as case studies are one of the most effective ways to soft sell technical products. But are you getting the respons...
Business Rules v the Rules of Business 8 Nov 2011 | 01:33 am
At first glance, you’d think writing Business Rules would be easy. After all, you’re documenting how the business works, right? This shouldn’t be too hard as you’d assume everyone knows how it works. ...
12 ways to make your child a better writer 5 Nov 2011 | 02:07 am
Wish your kids had a passion for writing? Most parents worry about their children falling behind. Maths, writing and science are the three that come up in our house. Like most nervous, first-time par...
10 Ways to Write B2B White Papers That Generate Leads 31 Oct 2011 | 03:11 am
How can small businesses, especially B2B, use white papers to generate leads? I’ve been writing B2B marketing documents for over seventeen years and – without exception – white papers outperform all ...
10 Step Action Plan for Increasing Sales 29 Oct 2011 | 03:05 am
What’s the difference between a Sales Action Plan and a To Do list? My guess is that you have lots of to do lists. I know I do. And what’s worse, they’re real hard to keep track of. And, it’s very di...
How to Write Business Requirements Specifications – Part 1 26 Oct 2011 | 11:19 pm
If you’ve been asked to write Business Requirements Specifications (aka BRS) and don’t know where to start, then pull up a chair and we’ll show you how. There are three immediate problems with writin...
11 Must-Haves For Your Social Media Policy 18 Oct 2011 | 12:46 am
Social media policies create a dilemma for HR. Should it be part of the Employee Handbook or created as a standalone document? As someone who writes social media policies for a living, I’m inclined t...
20 Proofreading Exercises To Save Your Reputation 14 Oct 2011 | 01:23 am
Hemingway wrote the end of ‘A Farewell to Arms’ thirty-nine times. Proofreading is not only about grammar and punctuation, but also content, style, and tone. Here are 20 tips and techniques to proofre...
How to improve your business writing in 15 minutes a day 11 Oct 2011 | 09:47 pm
‘I’d love to be a better business writer but don’t have the time.’ Ever hear yourself saying something like this? We’d all like to be better writers, but… How about if you could sharpen up your writi...
