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Inside Look: Teaching Social Media Strategy With City Staffing 27 Aug 2013 | 09:51 am
Ellen Dettling knew social media had emerged as a formidable marketing tool when she dabbled in it in May of 2012, but she didn’t have the time to become an expert. “I knew it was huge, but I’m not w...
By the Numbers: Nonprofits Slow to Embrace Digital 23 Aug 2013 | 05:29 pm
When we joined with Orbit Media Studios and Flanigan Communications three years ago to launch Chicago Cause, we knew we were filling an important void in the city’s nonprofit community. This week, ne...
#TBT: 6 Things You Totally Forgot About Myspace 22 Aug 2013 | 06:00 pm
It seems like a distant memory now, but it wasn’t all that long ago that Myspace was the first site you checked if you were under 25 years old. Launched in 2003, by 2005 Myspace was the world’s most ...
How to Be a Winner: Managing Sarcastic Customer Reviews 20 Aug 2013 | 10:08 am
Although I’ve been dying to write an article on funny Yelp reviews (it’s almost here, so stay tuned), I was just as happy to see that Amazon themselves published a list of Amazon’s funniest reviews. ...
Why Writing for the Web Isn’t Much Different Than Print Journalism 15 Aug 2013 | 03:05 am
“This all sounds great, but isn’t this just gaming the system?” The man brought up a valid point. We were talking about link-building tactics, specifically keyword targeting, at the end of a packed ...
Customer Service in the Digital Age: A WBEZ Interview 10 Aug 2013 | 06:42 am
I had the honor to sit down with Charlie Meyerson on WBEZ’s The Afternoon Shift (NPR) last week, on my birthday nonetheless, and we talked about customer service in the digital age. Charlie had a rece...
Sharknado By the Numbers 9 Aug 2013 | 08:11 pm
The SyFy network launched a Twitter sensation in July with the release of the original movie Sharknado. The outlandish movie sparked a lot of conversation on social media, but particularly Twitter. (...
7 Steps to a Powerful Linkedin Marketing Strategy 5 Aug 2013 | 11:35 pm
Linkedin is no longer just for job seekers. Though this professional social network is a great tool for those in the job market, it’s also an undervalued resource for marketing. If you’re not already...
The New Daily Social Media Workouts v4 Are Here 30 Jul 2013 | 12:39 am
The Daily Social Media Workouts(tm) is a step-by-step cheat-sheet to help you manage your social networks in under an hour a day. Hundreds of people have used the prior three versions of the workouts....
Social Media Lead Generation for B2B: A Conference Presentation 23 Jul 2013 | 10:16 pm
Social media lead generation is something many new marketers are afraid to tackle. After all, social media is best used to build visibility, engagement and trust and influence. Right? Maybe… We’ve be...
