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Designing reality’s interfaces – Between the Tube map & Facebook 25 Mar 2013 | 04:06 am
The People Mover by Trey Ratcliff (CC) (The following article was originally published on Marketing Magazine’s blog. Since the original publishing coincided with The London Underground’s 150 annivers...
Designing reality’s interfaces – Between the Tube map & Facebook 25 Mar 2013 | 04:06 am
(The following article was originally published on Marketing Magazine’s blog. Since the original publishing coincided with The London Underground’s 150 anniversary, the broader theoretical aspect was ...
Definitive products, inevitable brands 16 Mar 2013 | 10:32 pm
(Guest Column in The Drum, 1.3.2013: ‘Ketchup is ketchup, so why does the Heinz brand mean so much?’) Ketchup is weird, Malcolm Gladwell observed a few years back. It is served alongside mustard, but...
Definitive products, inevitable brands 16 Mar 2013 | 10:32 pm
(Guest Column in The Drum, 1.3.2013: ‘Ketchup is ketchup, so why does the Heinz brand mean so much?’) Ketchup is weird, Malcolm Gladwell observed a few years back. It is served alongside mustard, but ...
The Apocalypse is bad for business 29 Nov 2012 | 08:08 pm
Coming Soon, by Digital Trash on Flickr (The following post was originally published on Marketing Magazine’s Marketing Blogged blog. It has also been posted on Linguabrand’s Science and Learning sect...
The Apocalypse is bad for business 29 Nov 2012 | 08:08 pm
(The following post was originally published on Marketing Magazine’s Marketing Blogged blog. It has also been posted on Linguabrand’s Science and Learning section, among a highly flattering group. Thi...
The Disappearance of Childhood: Postman’s blind spot 19 Jul 2012 | 03:30 am
Just finished Neil Postman’s The Disappearance of Childhood. Postman is a wonderful writer, and the first part, about the historical invention of childhood is truly breath-taking. Just chock-full of a...
The Disappearance of Childhood: Postman’s blind spot 19 Jul 2012 | 03:30 am
Just finished Neil Postman’s The Disappearance of Childhood. Postman is a wonderful writer, and the first part, about the historical invention of childhood is truly breath-taking. Just chock-full of ...
Marketing plots: the usual suspects (and two ways to beat them) 14 Jun 2012 | 07:06 pm
This is a story about advocacy and rigid leadership-sets. It begins with a seemingly simple question: Why do “the usual suspects” keep winning? “The usual suspects” is a marketing pattern/plot familia...
Marketing plots: the usual suspects (and two ways to beat them) 14 Jun 2012 | 07:06 pm
This is a story about advocacy and rigid leadership-sets. It begins with a seemingly simple question: Why do “the usual suspects” keep winning? “The usual suspects” is a marketing pattern/plot fami...
