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Valuable Tip for Telling Your Story 16 Aug 2013 | 12:45 am
In this 90-second video from speaking expert John Raseij, he gives three points for connecting with your audience. He’s talking to marketers, but those points are fundamental to any communication. Of ...
Raise a Book Marketing Plan Along with Your Book 14 Aug 2013 | 11:27 pm
I’ll be in beautiful San Antonio, Texas, the weekend of October 11-12, 2013, giving a four-part presentation titled “Meaning, Message, and Marketing.” My goal for the workshop is to help you create a ...
Write a Better Book by Targeting Your Audience 13 Aug 2013 | 10:12 pm
When most authors think of marketing, they think of taking a book they’ve already written it and selling it. In that, they frequently leave out an essential step: understanding their audience. The res...
The New Authors’ Guide to Starting Your Website 6 Aug 2013 | 11:01 pm
Authors and authors-to-be are getting the idea that a website is important to their writing careers. Too many put it off until the book is out, and then it doesn’t serve their marketing efforts as wel...
Create Your Unique Book Marketing Plan: Presentation in San Antonio 2 Aug 2013 | 10:49 pm
Meaning, Message, and Marketing: Create a book marketing plan that grows with your book, bringing you more sales and saving you time, energy, and money A presentation to the Christian Writers Group of...
How to Manage Bad Reviews 18 Jul 2013 | 06:37 pm
Every writer who has put anything out there has experienced rejection, criticism, and the most public humiliation of all, bad reviews. We want and need reviews to sell our books. On Amazon, 4- and 5-s...
7 book marketing tips from Chef Ramsay’s Kitchen Nightmares 16 Jul 2013 | 06:10 pm
I finally got around to watching Chef Gordon Ramsay’s Kitchen Nightmares. In this reality show, a five-star chef goes into a failing restaurant and teaches the owners and staff how to survive. There’s...
Innovative Book Marketing Ideas: A Brainstorming Guide 27 Jun 2013 | 04:01 am
I know a woman who promoted her horse-racing mystery with a book signing at a local horse-racing arena. I know a man who sold his novel for young women by setting up a table on a busy sidewalk and off...
12 Basic WordPress Plugins Every Site Needs 6 Jun 2013 | 11:42 pm
I install a lot of websites, and there are some basic WordPress plugins that are necessary for every site I can think of. These plugins do the everyday, grunt work that goes unnoticed until something ...
Think Your Author Website Is Safe? 8 Ways You Can Lose It Today 28 May 2013 | 08:53 pm
Doomed. That’s the feeling when you fire up your computer and go to your author’s website, and find something wrong, wrong, wrong. It’s like that moment when you know you’re about to be in a traffic a...
