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Fast Company: The Truth About Being “Done” Versus Being “Perfect” 25 Sep 2012 | 11:33 pm
By Martin Lindstrom: Marketing consultant and author of Brandwashed – September 25, 2012 Ideas are easy–believing in them is the hard part In 2010, a small California-based company opened its doors ...
Fast Company: What Teddy Bears, Picture Frames, And Condoms Have In Common 24 Sep 2012 | 07:56 pm
By Martin Lindstrom: Marketing consultant and author of Brandwashed – September 10, 2012 You may not be able to buy love, but perhaps you can buy a related feeling: security If you’ve followed my wo...
Fast Company: The Chick-Fil-A Way: Why Brands Should Have Stronger Opinions 16 Aug 2012 | 09:38 pm
By Martin Lindstrom: Marketing consultant and author of Brandwashed – August 16, 2012 There’s more to that recent crispy controversy than you might think. Take a deep breath—and then take a public pos...
Fast Company: London 2012: Wow. Pow. Ciao 7 Aug 2012 | 12:19 am
By Martin Lindstrom: Marketing consultant and author of Brandwashed – August 2, 2012 The London 2012 Olympics is up and running. The world is deep into the elation, the tears, and the cheers. Every me...
Ethical Guideline Video 2 Aug 2012 | 10:40 am
Martin Lindstrom talks about ethics in marketing and why it will be so important in the future. Click to see the video.
Fast Company: For Brands, Being Cool Is As Hot As Sex 19 Jul 2012 | 11:00 pm
By Martin Lindstrom: Marketing consultant and author of Brandwashed – July 7, 2012 We all know why sex sells, but coolness? It’s mercurial, ethereal, and hard to measure. So why does everyone care so...
Fast Company: How Many Lives Does A Brand Have? 17 Jul 2012 | 11:10 pm
By Martin Lindstrom: Marketing consultant and author of Brandwashed – July 3, 2012 It’s said that cats have nine lives, but how many lives does a brand have? The answer, it seems, is definitely more ...
Fast Company: How To Know When To Take A Madcap Career Chance 21 Jun 2012 | 02:20 am
By Martin Lindstrom: Marketing consultant and author of Brandwashed– June 20, 2012 According to an old Chinese proverb, we’re given three chances to succeed in life. If we use them wisely, we get ano...
Fast Company: Confessions Of A Brand Man 14 Jun 2012 | 11:11 pm
By Martin Lindstrom: Marketing consultant and author of Brandwashed – June 14, 2012 What bottles of rare, 170-year-old champagne, rescued from a shipwreck at the bottom of the Baltic Sea, tell us abo...
Fast Company: iPhone-Addicted Lego Lover Seeks Same For Fun, Romance, Brand Worship 31 May 2012 | 02:34 am
By Martin Lindstrom: Marketing consultant and author of Brandwashed – May 30, 2012 If branders and marketers have their way, that’s how the personals of the near future will read. It was a balmy sum...
