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What’s up at AppsMania 2013 28 Apr 2013 | 06:35 pm
AppsMania - IMA’s 3rd Annual Developers Conference was held in Tel Aviv, Thursday, April 25 and Matomy was one of the gold sponsors at the event. The event was packed with hundreds of mobile app dev...
My First Affiliate Summit in Vegas! 5 Feb 2013 | 03:19 pm
I met with our partners to discuss our new opportunities. I focused on getting new exclusive campaigns, better payouts and better payment terms. It was great meeting our clients and really nice to see...
New! Self-upload and Management Solution for Advertisers 7 Jan 2013 | 02:39 pm
The platform allows all of our affiliate networks to have real-time campaign control and maximize their campaign results. Read More »
Matomy in dmexco 2012 30 Sep 2012 | 03:11 pm
dmexco is one of the premier conferences on the digital events calendar. The benefits in attending shows like dmexco are both external and internal. These high profile shows give you a glimpse into th...
Monetization Strategy and Your Bottom Line 12 Sep 2012 | 10:15 am
Coming up with a good game monetization strategy is a lot more difficult these days than before. As a publisher account manager I constantly search for the best campaigns, the highest payouts and the ...
Gamescom 2012 – Games, Beer and …. Business 22 Aug 2012 | 02:52 pm
I just came back from Cologne Germany where we exhibited in Gamescom – the world’s largest trade fair dedicated only to games. More than 275,000 visitors experienced new titles and innovations from ov...
GDC Europe Blog Day 2. Facebook, Mobile and Cathedral Bells 15 Aug 2012 | 03:01 am
The second day of GDC Europe featured the "Facebook Developers Day". The schedule was packed with tech talks but also a panel of the top publishers on the platform. Read More »
GDC Europe Day 1. Bubbles and The Future of F2P Games. 14 Aug 2012 | 12:35 am
The highlight of the day for me was the lecture of Philip Reisberger. Until recently Phillip was the chief revenue officer of Bigpoint and he talked about flexible pricing for online F2P games. Read M...
From in-game videos to digital collectibles – Casual Connect Seattle 6 Aug 2012 | 08:19 pm
I just got back from the US after a very busy week in Seattle and NY. The Causal Connect conference was very interesting and thought-provoking especially in light of the news coming in from Wall Stree...
The Challenge of Improving Traffic – Part 2 11 Jul 2012 | 10:59 pm
In my previous post I described the problems in trying to run an efficient fraud detection and prevention system. I will now try to present what are, in my opinion, the most important aspects in over...
