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What is Public Relations, and Why It Matters in the Social Media Age 30 Jun 2013 | 10:42 pm
It’s been said that Public Relations has a “PR problem”; while the majority of people aren’t sure exactly what a PR does, almost all of them seem to have a negative impression of my profession. So whe...
Hitchiker’s Guide: Mapping the Consumer Media Universe 13 Feb 2013 | 11:16 pm
The media universe is constantly expanding, so as consumers adopt more devices and gadgets their usage of how they watch, shop, and connect continues to evolve; today the media universe revolves aroun...
Good news: I’m engaged to be married! 11 Jan 2013 | 08:35 pm
Last week I asked the love of my life, Miss Lauren Reid, to marry me and she said “Yes!” Normally I wouldn’t share much from my personal life on my professional blog, but this is too big a part of my ...
Blogger’s Dozen: My Top 12s of 2012 1 Jan 2013 | 05:20 am
As another year comes to a close, I wanted to take a look back at the media that shaped my life during 2012, or at least a few of my favorites.
Marketing Movember: Promoting Men’s Health Through Social Marketing 23 Nov 2012 | 12:54 am
Movember is about much more than growing a mustache, it’s also about putting a new face on men’s health issues. When I first heard about No-shave November I didn’t know about the connection to men’s ...
Agenda Setting: How social media empowers opinion leaders and influences voters 24 Oct 2012 | 07:26 pm
Comparing how the Presidential candidates are using new media this year, the 2008 race looks like the social media stone age. Back then Myspace was still the largest social network, Facebook was consi...
An Eye For An iPhone: How Gadget Theft is Becoming A Growing Problem 31 Jul 2012 | 08:55 am
I never thought it could happen to me, but last year I had an iPhone stolen out of my own hands while riding the subway late one summer night. Even though I had read news stories and blog posts befor...
Re-launching MattHurst.com 1 Jun 2012 | 06:53 am
About a year and a half ago I created MattHurst.com as a social networking hub, which I hoped would help make a more personal connection to a new audience while uniting my social media profiles on a s...
TV by the Numbers: How I cut-the-cord and share my viewing online 1 May 2012 | 03:39 pm
As television networks kick off the upfronts introducing new programs and picking up where existing series left off, there is increasing conversation about using social media to connect fans and viewe...
How to use Facebook to promote your personal brand 1 Apr 2012 | 10:52 am
With the recent update on Facebook to both personal profiles and pages using the Timeline interface, many brands are reevaluating their marketing strategy on the social network. Likewise individuals p...