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Mobile advertising advances on many fronts, challenging marketers to keep up 20 Aug 2013 | 09:27 pm
While the consensus is that the mobile advertising user experience has made significant strides forward, this growing sophistication also makes it harder for marketers to decide how to move beyond the...
Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile 19 Aug 2013 | 07:26 pm
Mobile is the fastest growing, and most widely adopted media channel of all time. But it hasn’t always been perceived that way by agency suits, brand experts, and mass-media marketers. Just as brands ...
WHEN MARKETING GOES WRONG… 19 Aug 2013 | 03:34 pm
You have probably heard what happened in Korea this week. It’s been all over the news. When a brand comes out and states it accepts full responsibility, and will pay for the medical bills, something h...
INTERNET 3.0 – THE NEW VALUE EXCHANGE 19 Aug 2013 | 03:31 pm
If we go to the crux of how Facebook makes its money, the answer is of course its users’ content. (It’s not the opportunity to see the latest adverts making 500 million people visit the site each day)...
MOBILE MORE PERSONAL THAN PERSONAL 19 Aug 2013 | 03:29 pm
The trend for personalising FMCG packaging has welled up from a ripple to a wave. For the last couple of years, social media has been alight with Starbucks cups and Coca-Cola bottles, proudly displayi...
HOW RESPONSIVE IS YOUR BRAND ON SM? 19 Aug 2013 | 03:26 pm
Social media is increasingly a primary channel through which customers elect to communicate with brands, and brands are taking the channels more seriously. In the last year, there has been a 143% impr...
DONATING SOME SOCIAL CURRENCY 19 Aug 2013 | 03:23 pm
Social media has transformed charitable giving, but raising both cash, and awareness, is an ongoing battle. We were delighted to see our friends at JustGiving release a new resource this week, designe...
LUXURY & DIGITAL: UX IS CRUCIAL 19 Aug 2013 | 03:20 pm
It’s a question that pops up time and time again: how should luxury retail brands appeal to the digital lives of HNWIs. How does a brand separate itself on digital platforms which tend to level the pl...
IF YOU CAN’T EXPLAIN IT, TAKE ME THERE 19 Aug 2013 | 03:18 pm
One of our favourite campaigns in the last couple of years was Visit Sun Valley’s internet driven, remote controlled lake pebble skimmer. We loved how it transported people from their desks to the hol...
EXCLUSIVITY IS THE NEW INCLUSIVITY 19 Aug 2013 | 03:12 pm
An interesting new campaign emerged from Brazil this week, from the infamous Billboard music magazine. It pushes slightly against the grain in that, where increasing circulation is normally the immedi...
