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CASE STUDY: In-taxi campaign yields increase in blood donations in China 27 Aug 2013 | 07:48 pm
SHANGHAI - More than 80 per cent of taxi passengers in a recent Touchmedia survey say they have adopted a more positive attitude toward blood donation, as a result of a year-long in-taxi campaign run ...
CASE STUDY: In-taxi campaign yields better attitudes toward blood donation in China 27 Aug 2013 | 07:48 pm
SHANGHAI - More than 80 per cent of taxi passengers in a recent Touchmedia survey say they have adopted a more positive attitude toward blood donation, as a result of a year-long campaign run by the S...
Child-free zones on airline flights require careful marketing 27 Aug 2013 | 07:33 pm
SINGAPORE - In the region's fiercely competitive airline industry, "kid-free" (or "family-friendly") zones on flights are a recent value-added offering carriers are using to one-up each other. But the...
Maxus relocates Madelene Ortega to China to head Maxus International 27 Aug 2013 | 07:30 pm
SHANGHAI - The former regional account director of Maxus Singapore, Madelene Ortega, has been promoted to head of Maxus International, based in its Shanghai office.
Maxus names Madelene Ortega to head Maxus International in China 27 Aug 2013 | 07:30 pm
SHANGHAI - The former regional account director of Maxus Singapore, Madelene Ortega, has been promoted to head of Maxus International, based in its Shanghai office.
IPG Mediabrands to Merge UM and MBThree in Melbourne 27 Aug 2013 | 07:12 pm
MELBOURNE - IPG Mediabrands Australia is taking a major step to accelerate its momentum in the Melbourne market, announcing today that it will merge major media communications brands MBThree and UM. ...
VP Bank opts for Leo Burnett to launch virtual prepaid card in Vietnam 27 Aug 2013 | 06:47 pm
HO CHI MINH CITY - Vietnam Prosperity Bank (VP Bank) has named Leo Burnett Vietnam to handle the launch of its new virtual prepaid card offering, SmartCash.
What's the biggest scandal of the last 40 years? 27 Aug 2013 | 06:15 pm
What's the best agency that's no longer around? What's your most hated buzzword? Which country has made the most improvement in marketing quality? Let us know in this short survey about the industry i...
SingTel Digital Advisors named Vision Critical’s 2013 Asia Pacific Insight Community of the Year 27 Aug 2013 | 06:07 pm
SYDNEY - Vision Critical, the leading provider of insight community technologies, has announced SingTel Digital Advisors as the 2013 Asia Pacific Insight Community of the Year, as voted on by more tha...
Be discontented and go beyond the brief: JWT's Valerie Cheng 27 Aug 2013 | 06:07 pm
CREATIVE INTERVIEW: JWT Singapore’s CCO Valerie Cheng believes that the most effective creative work should result in sustainable and scalable business solutions for clients.
