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What Green really means 16 Aug 2013 | 02:03 am
Companies promote everything from carrots to cars as organic, all-natural, recycled, biodegradable, ozone-friendly and carbon neutral, with new terms introduced by marketing geniuses daily. This ha...
A Merger of True Equals 18 Jul 2013 | 12:13 am
This merger is a true coming together of equals — joining of two extraordinary organizations very similar in culture with strengths that are highly complimentary. The result of the merger is that Midt...
Midtown Printing and Modern Litho Merge to Form Powerhouse Resource 17 Jul 2013 | 01:00 pm
Established commercial printing companies in St. Louis and Jefferson City unite St. Louis, Missouri (July 17, 2013)— Midtown Printing, a full-service commercial printing company in St. Louis and Jeff...
Just Try a Letter! 10 Jul 2013 | 09:37 pm
When you are looking to get a great response to a print marketing campaign, have you ever considered just sending a direct mail letter? Marketing experts have begun to advocate a return to this simple...
Direct Mail More Effective Than You Think 17 Jun 2013 | 06:28 pm
We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view...
Smart Strategies for Maximizing Print 15 May 2013 | 09:24 pm
All around us, we hear about the benefits of going paperless. When it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successf...
You Don’t Need Big Data for Personalized Microsites 10 Apr 2013 | 09:57 pm
If you have not yet used personalized microsites to boost response rates and survey your customers, what is stopping you? Is it because you don’t have a database to deploy the campaign? If so, you mig...
Tough Economic Times Need Proactive Marketing 10 Apr 2013 | 09:27 pm
The economy is bouncing back, but marketing budgets are still tight. Are you tempted to slash your print marketing budget to save a few dollars? If so, you are likely to be counterproductive. Difficul...
Meaningful Messaging 7 Mar 2013 | 02:08 am
The owner of Midtown Printing & Digital Solutions, Tom Auffenberg, receives and reads Smart Business St. Louis magazine, on a regular basis. I receive torn out pages from him for me to read fairly oft...
Self-Mailer Postal Regulation Changes in 2013 21 Jan 2013 | 09:52 pm
Are you aware of the new requirements that are required for your self-mailers? The USPS says that this change will reduce damage to your mail and stop their sorting equipment from jamming. Here is wha...
