Mikeklassen - mikeklassen.com - Mike Klassen - Direct Market Designer, Consultant, Speaker, Author
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Episode 46 – What is a Slim Jim? 1 Aug 2013 | 04:00 pm
Our quick series on the magalog family concludes with this episode. Not to be confused with the lock pick or snack food, a slim jim in this case is a smaller version of a magalog. Since it is smalle...
Episode 45 – What is a Bookalog? 1 Jul 2013 | 04:00 pm
In the last podcast, we talked about magalogs. Today we’re focusing on bookalogs. Not unlike a magalog, a bookalog is a unique marketing tool because, as I explain in today’s podcast, a bookalog stan...
Episode 44 – What is a Magalog? 1 Jun 2013 | 04:00 pm
A magalog is a powerful marketing tool. It’s not for everyone, but before you can tell if it’s for you, it’s important to know exactly what a magalog is. So if you’re new to magalog marketing, conside...
Episode 43 – 3 Easily Avoided Magalog Mistakes 1 May 2013 | 04:00 pm
Magalogs tend to be the most complex projects I do for clients. A lot of different variables go into their success. Whether you’re working on a magalog yourself, or working with people skilled in maga...
Episode 42 – 3 Points to Consider When Judging Layout Work 1 Apr 2013 | 04:00 pm
Many businesses have trouble deciding whether the layout work on their project is really good or not. They may have a personal opinion on how it looks, but that’s not the same as being confident they ...
Using Stock Photos For Customer Testimonials 1 Mar 2013 | 04:00 pm
Today’s podcast is a warning. There are a number of ways that stock photos can be a legal landmine for you. Once such area is using stock photos for customer testimonials. Today I want to briefly expl...
Episode 40 – 7 Tips For Being A Great Radio Or Podcast Guest 1 Feb 2013 | 04:00 pm
Radio might seem a bit old-school, but combine that with podcasting and you have numerous opportunities to share your expertise and get some free publicity. Of course, using an interview to simply sel...
Episode 39 – 6 Design Tips To Save Your DIY Marketing Material From Disaster 1 Jan 2013 | 04:00 pm
While most of my work as a designer is doing the actual layout and design for clients, I’m also hired to consult with people who are doing the layout themselves. Seeing a particularly bad do-it-yourse...
Episode 38 – Content Marketing: Crossing the Finish Line 1 Dec 2012 | 05:08 am
After 22 episodes in my content sharing and repurposing series, it’s time to bring things to a close. Today, I want to touch on some final points about leveraging your content as successfully as possi...
Episode 37 – Content Marketing: Mobile Apps 15 Nov 2012 | 12:00 pm
It’s likely you use a mobile device on a regular basis. In fact, it wouldn’t surprise me if you had multiple mobile devices. Beyond phone usage, one of the main reasons mobile devices are so popular i...
