Mikemeisner - mikemeisner.com - Mike Meisner
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Chappellet Winery in Napa Valley 6 Aug 2012 | 10:17 pm
I have spent the past three years living in the Napa Valley, and during that time I visited many wineries. From the big names like Mondavi and St. Supery on Rt. 29 to the smaller family-run operations...
ShipCompliant DtC Recap & Highlights 19 Jun 2012 | 12:56 am
Last Thursday, ShipCompliant held their 7th annual direct sales seminar. This conference served as an opportunity for anyone interested in the business of selling wine direct to consumers to learn how...
A truly amazing Sonoma winery experience 24 May 2012 | 05:52 am
When I first heard of Ram’s Gate in Sonoma, CA the word was that it was the new hotness – a thirty million dollar structure erected on a hilltop overlooking the Bay. My first thoughts were, “Great, an...
The future of online wine sales & 8 tips for success (+infographic) 11 Apr 2012 | 11:51 am
Direct-to-consumer sales represent an important sales channel for wineries, with 63% of those surveyed reporting it as their fastest growing source of revenue. What’s interesting is that while the med...
Gundlach Bundchu hits a home run 22 Mar 2012 | 10:33 am
One of my favorite wineries in Sonoma, Gundlach Bundschu just posted a great video called “A Brief History of Merlot” and it offers a cheeky look at how Merlot has transformed over the years. Most win...
Pinterest for the wine industry – don’t be scared 17 Mar 2012 | 11:04 am
In a recent post by the social media evangelist for the wine industry, Rick Bakas stressed that wineries should be wary of the Pinterest craze. In his Blair Witch style video, he cautions viewers abou...
SEO services for wineries 16 Mar 2012 | 09:39 am
I’m proud to announce that I have officially launched a new service offering aimed at providing SEO to wineries. The wine industry is notoriously slow to adopt new technologies, and remains tightly at...
Great dashboards to share in Google Analytics 6 Mar 2012 | 09:31 am
With the new changes in Analytics, we have some exciting new features available. One of the more exciting changes is the ability to share dashboards and custom reports. If you don’t know what dashboar...
Modern marketing strategies for the wine industry 4 Mar 2012 | 08:49 am
I’ve been immersed in the Napa Valley wine industry a few years now, and one thing I’ve noticed is their lack of appreciation for modern marketing strategies. I think this stems from a deep-rooted his...
Easily set up and troubleshoot your Google code 25 Jan 2012 | 12:32 pm
Most website owners rely on accurate analytics data to give them an idea of what’s going on with their site, but it’s not always easy to set up your tracking code correctly. Problems typically arise w...
