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New Business Model Idea 1 Feb 2013 | 05:47 am
Since the first edition of my book (The Mobile Marketing Handbook) came out in early 2009, people have been asking me how to start a business in mobile marketing. Last week I discovered a new idea to ...
Mobile Email Info [INFOGRAPHIC] 18 Aug 2012 | 01:18 am
This is a great infographic about mobile email. My favorite point is “Start by designing for both desktop and mobile devices rather than designing for desktop and then trying to adapt it to mobile.” R...
Near Brilliant Campaign turns into Mobile Spam 14 Aug 2012 | 01:24 am
In what could have been a brilliant marketing campaign, Heartland Jiffy Lube found out the hard way that mobile marketing must be integrated with other marketing methods in order to be successful. As...
10 Commandments of Mobile Marketing 24 Apr 2012 | 04:47 am
Not that I am comparing myself to Moses, but I am taking on the responsibility of writing out the 10 Commandments of Mobile Marketing. And while they are not being presented to you on a stone tablet,...
Free Call – Mobile Marketing Biz Questions Answered 12 Apr 2012 | 12:00 am
What is your biggest question about starting or growing your mobile marketing business? I get dozens of emails and calls every week from people who are just getting started in a text messaging busine...
Super Bowl XLVI had MOBILE commercials! 7 Feb 2012 | 09:28 am
For four years in a row I have watched the Super Bowl commercials with a specific plan of action – to critique the ads that have a mobile call to action. I have sat ready to participate with my mobile...
Cute QR Code at Jamba Juice 26 Jan 2012 | 04:24 am
Mobile Marketing in the Wild: After school yesterday, my daughter and I went to Jamba Juice. I spotted a really cute QR Code on the wall. The giant strawberry with a QR Code embedded in it was callin...
3 Steps to Mobilize Your Business NOW 16 Dec 2011 | 08:49 am
. Given that nearly everyone on the planet who is old enough to be a potential customer of yours (explored fully here) has a mobile phone, it is imperative that your business takes steps to mobilize ...
Why 67% Mobile Access is a Big Deal 14 Dec 2011 | 06:23 am
Why 67% of the world’s population having mobile phone access is a BIG DEAL to your business. Your business needs to market to reach customers. Plain and simple, without effective marketing your busin...
New Site Design 23 Nov 2011 | 04:58 am
I am so excited to have a new design for my site and want to say that while the site is live, there are still quite a few tweaks and adjustments we are still making. If you see something strange or mi...
