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Toy dinosaur IT video campaign scoops B2B Marketing Award 30 Nov 2012 | 09:51 pm
MOI’s micro-budget “Dinoverts” rewarded for success in launching Networks First awareness drive 28th November 2012. London, UK. An integrated campaign that included a series of micro-budget videos sta...
MOI appoints Matt Aldridge as sales director to build on growth 20 Nov 2012 | 11:19 pm
Integrated B2B technology agency Marketing Options International (MOI), today announces the appointment of Matt Aldridge as sales director to continue the strong growth that the company has seen in th...
Andrew Barnes-Jones joins Marketing Options as Creative Director 10 Oct 2012 | 09:45 pm
MOI has appointed Andrew Barnes-Jones as Creative Director to further our multi-channel offerings for national and international technology audiences. Previously, Andrew has been running a consultancy...
MOI expands award-winning team with strategic appointment 27 Jul 2012 | 10:29 pm
MOI has extended its award-winning team with the appointment of Strategy and Planning Director, Andrew Chaplin, formerly of Gilroy, Vodafone and Telewest. Andrew has worked in the IT/technology indust...
Marketing Options shortlisted for 2012 B2B Marketing Awards 27 Jul 2012 | 10:27 pm
Two integrated marketing campaigns created by MOI have been shortlisted for this year’s hotly-contended B2B Marketing Awards, to be held on 22 November. In a year which has seen entries soar by almost...
The Five Steps to Successful Sales and Marketing Alignment 8 Jun 2012 | 01:16 am
The Five Steps to Successful Sales and Marketing Alignment It’s one of the oldest issues in the book, but it’s also one of the most common challenges faced by B2B technology companies today: sales and...
Marketing Options International ranks in the Top 20 B2B Marcomms Agencies 22 Mar 2012 | 09:42 pm
Marketing Options International has ranked in the Top 20 B2B Marcomms Agencies, the annual agency survey from B2B Marketing. Commenting on the results, Joel Harrison, editor at B2B Marketing said, “T...
Why bland brand thinking needs a refresh 16 Mar 2012 | 03:17 am
When it comes to brand-building, most of us instinctively look towards the ‘superbrands’ to see what we can learn from them. But are we looking in the wrong place? The superbrands excel at using their...
Five Ways To Get More Value From Your Social Media Activities 15 Feb 2012 | 08:31 am
If you’re like most B2B technology marketers, you’re probably already using social media as an integrated part of your marketing strategy. But with so many platforms and so many different ways you can...
Four Things You Need To Know About Lead Generation in 2012 5 Jan 2012 | 06:15 am
The next in the series of mini-videos from Technology Marketing In Mind – Rethinking the Art of Lead Generation – has now been released. We’ve pulled together some of the expert insights the videos co...
