Mspmarketing101 - mspmarketing101.com - MSP Marketing 101
General Information:
Latest News:
Client relationships are the only truly valuable asset in your business 6 Feb 2013 | 02:07 am
What’s the most important asset in your business? A lot of IT consultants might say their building, or their servers, or their tools and equipment. Some might even say their team, or their knowledge. ...
Some ideas about envelopes 5 Feb 2013 | 12:25 am
I have two schools of thought about envelopes. If you’re mailing to a cold list, such as a purchased list, more times than not I’d suggest a plain white envelope, plain courier font, a real stamp, and...
The power of 7 29 Jan 2013 | 12:32 am
I don’t know why, but every copywriting book, course or discussion I’ve read says to end your pricing in a seven. For example, your Platinum Managed Services offering for servers is $397, not $399. Fo...
Headlines, headlines, headlines! 22 Jan 2013 | 12:56 am
Always use a headline at the top of your sales letter. Never use a company logo or your name and address at the top of a sales letter. It is a “me” message and decreases response. Use a logo at the bo...
Tips for using pictures in your marketing 15 Jan 2013 | 01:00 am
Use a caption under every photo you use in your advertising. They eye is drawn to a picture, and the area under a picture is one of the most read pieces of copy on the page. I like to make the caption...
Personalize your direct mail 29 Dec 2008 | 11:55 am
What's the most important part of a direct mail campaign? There's a lot of potential answers - the offer, the headline, the PS, the envelope, the price, or the design of the marketing piece. ...
Channel Credit Crisis Looming... Make sure you protect your lines! 14 Nov 2008 | 04:37 am
ChannelWeb is reporting that IBM Global Finance and DeLage Landon have discontinued their channel credit programs. American Express Financial Services and IBM Flexible Payments are also taking action ...
Some ideas about envelopes 14 Oct 2008 | 11:32 am
I have two schools of thought about envelopes. If you're mailing to a cold list, such as a purchased list, more times than not I'd suggest plain white envelope, plain courier font, a real sta...
Is it time to STOP sending Christmas cards to your clients? 13 Oct 2008 | 09:41 am
Why might you want to rethink sending out Christmas (or, to be politically correct, "holiday") cards to your clients? Because every one else does. Your clients are receiving a lot of Christmas/holid...
Headlines, headlines, headlines! 11 Oct 2008 | 10:55 am
Always use a headline at the top of your sales letter. Never use a company logo or your name and address at the top of a sales letter. It is a "me!" message and decreases response. Use a logo at the ...
