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Google buys driving app ‘Waze’: The Importance in Advertising Your Local Businesses 20 Jun 2013 | 11:52 pm

Waze is the new craze attracting a lot of attention from not only individual customers, but huge companies like Google as well. It is an app on your mobile device to make driving a little more pleasur...

‘The Internship’: Hollywood’s Take on the Google Lifestyle 7 Jun 2013 | 12:08 am

Friday, June 7th is the date that movie goers of all ages have been anticipating for months: the premiere of The Internship, Hollywood’s take on working for one of the world’s biggest and most success...

AdWords and YouTube 27 Mar 2013 | 06:31 pm

YouTube recently announced that it gets more than one billion unique visitors to the site every month. Considering that the company was created in 2005, this is quite the feat, but relatively common f...

This Week In AdWords News: Mobile 16 Mar 2013 | 12:23 am

This week in Adwords, Google shared some interesting findings from their partnership with Nielsen regarding mobile conversions. While we are aware of the increasing number of mobile users, the default...

40% of Google Users Don’t Know Which Ads Are Paid 1 Mar 2013 | 09:10 pm

In a recent study conducted by Bunnyfoot, a UX company located in the UK, up to 40% of consumers don’t know which ads are paid search ads and which ads are organic. Though studies over the years have ...

This Week In AdWords News 8 Feb 2013 | 11:38 pm

Heads up! AdWords is ch-ch-ch changing as it relates to Mobile PPC, but hey, this is a good thing! This week, Google announced changes to their AdWords, allowing businesses to have more effective camp...

Location Is Key For Your Keywords 2 Feb 2013 | 04:00 am

You may have heard of the term “geo-targeting” or “geo-segmentation.” This is in relation to a website advertising campaign which is focused on targeting specific location. You may wonder why this is ...

What Does It Take to Get AdWords Certified? 26 Jan 2013 | 04:36 am

If you are just starting to get into the AdWords space or are already at a proficient level, you probably have looked at or wondered about getting certified in AdWords. At New Jupiter Media, we have s...

Short Tail vs Long Tail Keywords 11 Jan 2013 | 10:57 pm

When you’re building your online strategy, you have a lot of factors to take into consideration—clean code for your website, content, social media tags, blog posts, user integration, etc. You may also...

A Brief Explanation of Google’s Penguin Update 4 Jan 2013 | 08:13 am

In April of 2012, Google released an algorithm update, dubbed Penguin, that affected a small chunk of websites. Businesses with sites that were over-optimized and used artificial link building techniq...

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