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How BuzzFeed is bucking banner ads with curated content and social advertising 9 Aug 2012 | 12:50 am
We’ve heard the same rhetoric since 2009- nobody clicks on banner ads anymore. 99% of internet users do not click ads and those that do are often members of the wrong audience—older, lower income, bas...
Tell a story that matters: Mint.com’s content strategy 7 Aug 2012 | 11:10 pm
By delivering content that is customized, filtered and relevant, brands have the opportunity to build trust and loyalty with their audiences. Doing this, however, is easier said than done. To start, b...
Content and commerce: 5 luxury brands to watch 2 Aug 2012 | 12:24 am
The line between content and commerce continues to blur, especially among luxury brands. With 82% of marketers placing a high value on content written for people rather than search engines, the mix of...
NewsCred announces partnership with Skift 30 Jul 2012 | 10:46 pm
After selling his first startup, PaidContent, Rafat Ali set out on what he thought would be a 2-3 month sabbatical to travel, relax, and find isolation. What he found was the inspiration for his next ...
3 ways career websites can use content to boost candidate engagement 26 Jul 2012 | 09:35 pm
The job search isn’t what it used to be. With a world of digital resources, the growing importance of networking, and an unemployment rate hovering around 9% finding a job, much less the perfect one, ...
London 2012: 4 sources for the best Olympics content 25 Jul 2012 | 10:00 pm
Olympics frenzy ramps up as athletes around the world are training hard for the Summer games. But the competitors aren’t the only ones preparing for the long-anticipated competition. As fans count dow...
Maximize content and paywall revenue with curation 16 Jul 2012 | 10:44 pm
In an age where the media industry is floundering, many newspapers are exploring new strategies to generate profit. One of the most successful solutions is the digital subscription plan. Paywalls, wh...
Hyperinterest journalism offers hope to dying hyperlocals 11 Jul 2012 | 10:13 pm
Hyperlocal journalism burst on to the journalism scene in 2005, promising to jumpstart an industry suffering from inertia. As technology disrupted the traditional news industry and ad revenues dwindle...
What social media publishers can learn from Lena Dunham’s twitter personality 9 Jul 2012 | 09:32 pm
On April 17, millions of viewers sat down to watch the season premiere of Girls on HBO. Two months and countless quotable moments later, Season 1 ended with four times more fans than when it started....
Content curation: overcoming 4 obstacles of luxury brand digital marketing 27 Jun 2012 | 11:37 pm
As one of the last sectors to fully embrace digital marketing, luxury brands have finally moved online. Due to the ubiquity of the Internet and the decline of print advertising this shift was inevitab...
