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Party Time! Excellent! – Are You the Aerosmith of Digital Marketing? Or Are You Not Worthy? 22 Aug 2013 | 10:50 pm
Some people think they’re rock stars when it comes to digital marketing, and I’ll admit— I’ve met a handful of them over the last several years. But sometimes people who think they have digital fig...
Breaking Industry News – Yelp Adds Ability to Post Reviews from Mobile Devices 15 Aug 2013 | 11:53 pm
Yelp’s been busy this summer. And they announced another new feature yesterday via their blog that now gives consumers the ability to write and post reviews directly from their mobile device using the...
Real Dealers, Real Results – The MultiChannel Methods of Matthew Welch 14 Aug 2013 | 09:05 pm
Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the modern automotive consumer demands a modern dealer. We recently sat down with Welch to ask him what it means to ...
To Respond or Not to Respond to Every Customer Review? 8 Aug 2013 | 12:14 am
Is your dealership sending the message that you expect 5-star reviews… OR that you just have too much time on your hands? There’s a great deal of information out there on how, when, and why you shoul...
A Call to Action to Start Using the Yelp Call to Action Feature 2 Aug 2013 | 08:56 pm
Businesses can now promote specific transactions directly on their Enhanced Yelp business listing with Yelp’s new Call to Action feature. Yelp partnered with the Boston Consulting Group earlier this ...
You Say Multi, I Say Omni 2 Aug 2013 | 04:28 am
Fred Astaire and Ginger Rogers aren’t exactly trending on Twitter right now. But before there were Bennifer, Brangelina or even Kimye there was Fringer. And though attendance at Fringer Fan Club meeti...
What Car Dealers Can Learn from Nordstrom 25 Jul 2013 | 08:02 pm
Does your dealership offer customers the Nordstrom experience? Nordstrom has earned a sterling retail reputation for going above and beyond for its customers. Some of the many perks they offer custome...
Mastering Your MultiChannel Marketing Mix – The Infographic 22 Jul 2013 | 10:04 pm
MultiChannel Marketing is a buzzword in the industry. So, how do you make MultiChannel marketing work for you? Follow Ms. Pop Culture through her path to purchase and see how MultiChannel marketing pl...
Featured Article: Welcome to the New Ad Age – The Revolution Will Be OmniChannel 19 Jul 2013 | 01:01 am
What’s the new buzzword among retailers these days? OmniChannel. OmniChannel marketing refers to the often imitated, rarely duplicated practice of offering consumers a consistent experience across ch...
How to Use Social Signals to Influence Your SEO 18 Jul 2013 | 03:31 am
You’ve probably read or heard about “Social Signals” and wondered what they are and their impact on Search Engine Optimization (SEO). So let me start of by going on a real life tangent, I promise it w...
