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Cyber Monday: Tarnish Your Brand, Slash Profit, & Kill Customer Loyalty, All in 24 Hours 26 Nov 2012 | 07:37 pm
Ah, Cyber Monday is here: the peer pressure fueled day when all retailers mutually agree to cut their profits and encourage their customer’s addiction to discounts and promotions. I know that sounds a...
5+ Principles of Social Media Copywriting 19 Apr 2012 | 10:41 am
Anytime a new medium comes along, we bring along the baggage of an old medium. Case in point, social media. When I peruse the Facebook pages of the world largest brands, I’m struck by how inappropriat...
3 Timeless Social Media Tips 20 Mar 2012 | 07:40 am
There’s a part of me that hates change. I despise the fact that much of what I learned 3 years ago about social media is now irrelevant. Are there any principles from today that will still stand years...
The Ultimate Holiday Checklist for E-Commerce Success 6 Nov 2011 | 09:55 am
I’m making the list, be sure to check it twice to ensure success for your e-commerce website this holiday season. Offer Bounce Back Discounts: Your site will be flooded with traffic this holiday seas...
10 Cyber Monday Marketing Ideas 24 Oct 2011 | 04:04 pm
Ever since Shop.org coined the phrase “Cyber Monday” back in 2005, online retailers have realized the sales potential of this first Monday after Thanksgiving. After all, people are back at their offic...
Free Daily eCommerce Tips 24 Aug 2011 | 06:02 am
Recently I had a startling realization. In my wordpress drafts folder, I have over 130 blog posts that I’ve started, but never finished. Apparently I’m a bit too ambitious with my “25 Ways to do blank...
25 Killer eCommerce Link Building Tips 30 Jul 2011 | 08:37 am
Of all websites, e-commerce stores have arguably the hardest time attracting links. The typical etailer’s site lacks substantitive content, and as a result draws few natural links. To make things wors...
10 Tips for Mastering Google Remarketing Ads 27 Jun 2011 | 05:18 pm
Remarketing is a popular topic in the web marketing world lately. And it’s no wonder why. Who better to show ads to than your previous site visitors? Personally, I’ve found the ROI on remarketing ads ...
4 Shocking Truths about your eCommerce Site 26 Apr 2011 | 05:51 pm
#1 – Barely anyone sees your homepage Far too many online businesses worship at the alter of the homepage. While certainly important, homepages today carry far less importance than in years past. Whe...
6 Secrets to Fantastic Facebook Ad Campaigns 5 Apr 2011 | 12:18 am
“Facebook ads don’t work!” I’ve heard this over and over. And to be honest, this was my experience up to a few months ago. But then I really got serious about Facebook ads. Keep reading and I’ll shar...
