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Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset 24 Sep 2012 | 08:23 pm
With the presence of social media and technological advances, it takes seconds for an incident to go viral and ruin a person, cause, or company’s reputation. Though it takes years to build a good repu...
Social Media Marketing and Millennials 10 Sep 2012 | 08:36 pm
With the evolution of social media, today’s Millennials tend to share almost anything with their social network. Using Twitter, people rant and rave about their favorite products, Instagram allows us ...
Old Spice Marketing Continues to Reinforce it's Uniqueness From It's Competitors 5 Sep 2012 | 07:18 am
Prior to Old Spice's innovative commericals, and later, videos on You Tube featuring Isaiah Mustafa, the brand, to me, was just a product I watched my father use when I was growing up. I distinctly re...
Brand Sponsors Stand Behind Lance Armstrong: Good or Bad PR Move? 28 Aug 2012 | 11:01 pm
Now that Lance Armstrong has been stripped of his 7 Tour de France victories, there has been much speculation over whether Armstrong's brand sponsor's will continue to support him despite the doping s...
How to Look Expensive by Andrea Pomerantz Lustig 20 Aug 2012 | 11:40 pm
There seems to be the perception that buying a more expensive beauty product means it's more effective, but in reality that is not always necessarily the case. For most people, buying expensive items ...
Pierce Mattie PR Seeking Fall Blogging Interns 14 Aug 2012 | 09:15 pm
Have you ever dreamed of interning in New York for a lifestyle PR firm but are not able to get off your college campus, which isn’t located in NY? Now you can! Pierce Mattie PR is seeking Fall Social...
Is JCPenney Phasing Out Cashiers and Phasing In Self Check-Outs Good for Business? 13 Aug 2012 | 11:01 pm
It appears JCPenney's attempt to re-brand itself with its Fair and Square campaign isn't really working to save the retail giant. When we saw aggressive advertising earlier this year promoting honest ...
McDonald's Under 400 Calories Marketing Campaign 6 Aug 2012 | 10:27 pm
We all know McDonalds for having “the best french fries in the world.” So how many of you think that Mickey D’s can truly sell their “Under 400 Calories" meal campaign to customers? Maybe people won’t...
Social Media and the Summer Olympics 30 Jul 2012 | 09:35 pm
Best part of Summer 2012? I would have to say the Summer Olympics in London by far. I am so pumped up for the Olympics this year. Maybe it’s all the extra buzz through social media about our amazing a...
Penn State PR Crisis Continues. Can They Ever Recover? 23 Jul 2012 | 11:03 pm
After nothing but negative publicity for a long time (rightly so), and the latest NCAA sanctions against the once prestigious university, it is difficult to remember PSU for anything other than the se...
