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Paywalls – Using Advertising To Unlock Content 2 Aug 2013 | 12:53 am
The media have finally realised that they cannot give their content away for free anymore. With the exception of the few organisations who have profitable online businesses or state funded media organ...
Pat Kenny – A Win/Win/Win Situation 1 Aug 2013 | 01:03 pm
Pat Kenny’s move to NewsTalk is probably going to be the Irish media story of the year. Personally I think it’s a good move for all parties involved. From Pat Kenny’s perspective, he can cement his l...
An Education In Digital Strategy 25 Jul 2013 | 08:21 pm
Good presentation doing the rounds at the minute. If you have any interest in digital marketing, take a few minutes to read it. Digital Strategy 101 from Bud Caddell
The Art Of The Pitch 25 Jul 2013 | 04:33 pm
Everyone is bombarded with sales pitches everyday, so it’s much harder to get your point across to your target audience. Daniel Pink has started to post a series of helpful videos about the art of pit...
The Science of Persuasion 22 Jul 2013 | 09:44 pm
Great video below about the science of persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University. The video has some helpful tip...
Irish Media Movement 14 Jul 2013 | 05:23 pm
Some recent movement in the Irish media. John Burke, Samantha McCaughren, Adrian Weckler and Richard Curran have all departed the Sunday Business Post recently. John has joined RTE, Samantha has join...
Why Do Media Forget About Their Employer On Twitter? 10 Jul 2013 | 05:48 pm
I am left scratching my head every time a group of journalists receive a press release and immediately turn to Twitter to share the news, but do not link to an article on their employer’s website. In ...
Advertainment 3 Jul 2013 | 02:47 am
YouTube has opened up a whole new world for advertisers. Unfortunately for the public, this has led to countless hours of content to avoid on YouTube. Who hasn’t sat at their computer waiting with bai...
Stuff That Caught My Attention #22 24 Jun 2013 | 12:10 am
Great campaign by the Tourette Syndrome Foundation of Canada. People with Tourette Syndrome suffer from involuntary vocal and physical outbursts known as tics, that cause them to say or do things tha...
The Age of Misinformation 20 Jun 2013 | 05:48 pm
I’m reading Nate Silver’s ‘The Signal and the Noise‘ at the moment. A section of the introduction struck me in the context of how incorrect information spreads rapidly online today. Discussing the Gut...
