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The Humungous Guide to Content Strategy 23 Aug 2013 | 10:32 pm
I went a little nuts here. I started writing a short ‘how-to’ post on content audits. Then it turned into a longer post on content strategy. Then it became a mini-infographic. It ended up being a top...
Why You’ll Agree to Disagree with Your SEO… and That’s OK 22 Aug 2013 | 07:00 pm
Do you ever feel like the ideas or the topics you want to focus on fall on deaf ears with your SEO specialist? Do they appear to favor seemingly trivial or invisible items like title or alt tags, nav...
Get Out Your Hand Sanitizer: The SEO You’ve Come to Love is No More 21 Aug 2013 | 07:00 pm
The days of sanitary SEO are on the wane. Oh sure, there will always be tools to hide behind and technology barriers to raise. As long as site speed is a factor, we will be able to amuse ourselves in ...
Portent’s Top 10 Posts of 2013 (So Far…) 16 Aug 2013 | 07:00 pm
We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far). This was no easy selection — we are very fortunate to have a plethora of g...
3 Surprising Ways to Instantly Improve Your Public Speaking Skills 15 Aug 2013 | 07:00 pm
Most people hate public speaking, don’t they? Anecdotally, we hear that people would rather die than have to get up in front of a group of other human beings and make a presentation. I sure can rela...
Portent’s Kitten Moodinator: When Content Isn’t Words 8 Aug 2013 | 07:00 pm
For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent. Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based ...
Stop Writing Blog Posts: Ideas for Interactive Content 6 Aug 2013 | 07:00 pm
If you’re like me in the kitchen, sometimes you want to add a little North African flavor to dinner. After some light Googling the other night, I found plenty of couscous recipes, but I also found thi...
Tell a Story – Making Reports Worth Everyone’s Time 29 Jul 2013 | 07:00 pm
Weekly and monthly reporting is one of the most important things I do as a PPC strategist. Clients invest a lot of money into paid search and need to be able to keep track of progress. More importa...
Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques 25 Jul 2013 | 07:00 pm
Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and ...
So You Want to Do PPC When You Grow Up 24 Jul 2013 | 07:00 pm
When I was 8 years old I wanted to be a paleontologist. So…very…badly. I even had a jean jacket with dinosaurs painted on it with jewels and sequins. (Hey, it was the ’80s.) Then I discovered the amou...
