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On Hiatus 29 Jan 2013 | 09:38 am
Just a quick update this week. I’ve decided to put this blog on a temporary hiatus. I’ve had a good run, but I’m finding that work obligations are keeping me from devoting the proper amount of time to...
Adventures In PPC Geotargeting 21 Jan 2013 | 09:08 pm
I’m two weeks in to a new job, and due to the nature of our business I’m having to dust off my geotargeting skills. At my last gig we were a national e-commerce retailer, so geotargeting didn’t matter...
Setting Goals For PPC 14 Jan 2013 | 07:24 pm
Whether you’ve worked in-house or at an agency, you’ve been there. You have been tasked with creating a new PPC account or campaign, and you’ve been given some lofty goals by the main stakeholders of ...
Using Personas To Make PPC Ads 7 Jan 2013 | 06:39 pm
Creating a great PPC ad is hard work. You have to write an appealing, effective value proposition while explaining what your company is (and why you’re better than every other company in your space), ...
PPC Without Pity’s Best of 2012 31 Dec 2012 | 09:40 pm
Well, it has certainly been a great year for me, and by extension, PPC Without Pity. The beginning of last year marked a major jump for me in my career as I moved into a management role at BuildASign....
Happy Holidays From PPC Without Pity 24 Dec 2012 | 10:31 pm
Howdy there, loyal readers. No new post today since I’m taking the next few days off for Christmas. But, I wanted to take this opportunity to wish you and yours a very happy holiday. No matter which o...
Looking Back On PPC Versus SEO In 2012 17 Dec 2012 | 07:08 pm
The PPC vs. SEO debate is something that has been raging since you could start paying for placement on search results. And with search engine algorithms and paid search platforms each becoming more co...
When To Pause A Keyword 10 Dec 2012 | 07:46 pm
PPC keywords – they can’t all be zingers. Every seasoned PPC pro has had the experience of entering in hundreds (or thousands) of keywords that they thought were relevant, sure-to-convert winners, onl...
Building Long-Tail PPC Ad Groups 3 Dec 2012 | 06:32 pm
You’ve probably heard a lot of buzz about traffic on the “long tail.” For the uninitiated, this is merely a description of the traffic that occurs on a wide variety of uncommonly used keywords. Think ...
Bidding Strategies For The Holiday Season 26 Nov 2012 | 06:28 pm
Well folks, it’s that time of the year again. Time for those of us in B2C industries to focus on the influx of holiday consumer spending, and time for those of us in less consumer-focused industries t...
