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Beware of Spell Check when writing Press Releases 31 Mar 2010 | 02:51 am
In our great technological age, we have come to rely upon advanced devices to help our writing skills. For example, consider the wonderful innovation of Spell Check. So many new writers use it like th...
How to Write Short, Succinct Press Releases that Speak Volumes 31 Mar 2010 | 02:48 am
“In general, those who have nothing to say contrive to spend the longest time doing it.” Lowell wrote this truism eons ago in An Oriental Apologue. Some things never change. Those wise words still pa...
How to Prepare and Write Press Kits for Snail Mail 31 Mar 2010 | 02:42 am
We’ve had a large number of requests from our subscribers for information on how to put together a press kit for sending by snail mail. While our main focus at PRW is electronic distribution, there is...
Make Your Press Release Headline an Attention Grabber 31 Mar 2010 | 02:30 am
We write hundreds of press releases and we receive dozens and dozens of questions from people who are just learning to write them. Even people who write press releases regularly have questions. The pr...
Keep it Relevant 30 Mar 2010 | 03:13 pm
In conducting a series of interviews with editors and journalists across the country, we asked the question: What single factor influences you most in choosing which press releases you read? The respo...
Timely Tips To Help You Focus Your Writing 30 Mar 2010 | 03:11 pm
Since the purpose of this newsletter is to help you write successful press releases, we try to make it a point to share some of the techniques that we and other communication experts have learned thro...
The Most Beautifully Written Press Release Does No Good if it Ends Up in the Trash 30 Mar 2010 | 03:06 pm
Benjamin Disraeli wrote, “Time is precious, but truth is more precious than time.” The qualities of time and truth can be guiding lights in writing press releases. Keep foremost in your mind that tim...
Creating a Press-Friendly Web Site Through Press Rooms and Search Engine Optimization 30 Mar 2010 | 03:01 pm
Your company’s Web site isn’t just for your customers. Remember that interested media may be stopping by to research your company, product, or recent news. If they’ve taken the time to come to your We...
Interview with Susan Neuman, President of Susan Neuman, Inc. 30 Mar 2010 | 02:57 pm
With 35 years of experience in the public relations field, Susan Neuman has both written and submitted a lot of press releases for hundreds of clients. What’s more, this former reporter for the Miami ...
Cut Your Advertising Budget by 80% 30 Mar 2010 | 02:54 pm
Every company wants to attract new clients, but in the process often loses sight on the value of keeping existing ones. Since it usually only takes around 20% of the marketing budget to keep an existi...
