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Lead Generation For Printers Campaign Demo 8 Oct 2012 | 06:02 am
Take a quick look at the [LG] Lead Generation Program for Printers in action. This demonstration is based on the first in a series of “Lead Magnet” campaigns — “Printing Goof-Ups and How To Avoid Them...
New Lead Generation System For Printers 10 Aug 2012 | 09:43 pm
What would it be worth to your business if your incoming qualified leads multiplied overnight? Double – triple – even more? New customers are the lifeblood of any business, so of course, just about an...
How to take on big box and internet printers, part 2 29 Jun 2012 | 08:31 am
Proactive positioning Do you find that print buyers in your area often head to the chain office type printing and copying places — Kinkos, Office Depot, Staples, etc — thinking that because of the ge...
Ideas for taking on your big box and internet competition 21 Jun 2012 | 07:26 am
How to take on the big box and internet printers, Part 1 Do you have big competitors in your market who sell printing on price, or rather the perception of low prices (even though they may actually b...
How to be a “Rock Star” Printer 14 Apr 2012 | 06:08 am
How is your printing business doing? Could you use more customers? More print orders? I know there are some printers out there who don’t have to worry too much – their businesses are thriving, prof...
PrintHints newsletter focuses on printing’s green side 6 Apr 2012 | 01:30 pm
The 2012-3 edition of PrintHints Newsletter is available for download in the member’s area. The main article in this edition explores some of the environmentally friendly characteristics of printing,...
My favorite tricks for email marketing with variable data 23 Feb 2012 | 06:25 am
Of course, you know a lot about VDP, but have you ever heard of VDE? That’s Variable Data Email. It works just like Variable Data Printing — it’s the same concept applied to email. The values store...
A quick tip to boost your email open rate 21 Feb 2012 | 11:40 am
Do you personalize your email marketing? There’s not much point sending email if no one will read it. Just like the envelope in a traditional direct mail package, or the headline in a print ad, the ...
Ideas for marketing variable data printing services 1 Feb 2012 | 04:26 pm
I was talking to a printing company in my area only yesterday about their marketing, and asked how many VDP jobs they were selling. I worked with this printer previously and know that they were equipp...
Email marketing for printers made even easier 20 Jan 2012 | 11:00 am
Full customization with one click, now available in the Email Marketing for Printers module of The Printers Marketing System. Now you can upload your logo and enter various contact details, website l...
